DOHA - Four football fans from across Ooredoo’s footprint had the chance to meet sporting hero and Ooredoo brand ambassador Leo Messi in Barcelona recently, as Ooredoo’s successful “Stand For Good” competition concluded.
The young sports fans received the opportunity after winning Ooredoo’s online strategy game “Stand For Good,” which asked players to digitally “capture” a football pitch in locations across Ooredoo’s footprint and then hold the pitch for 12 hours.
The four winners, who came from Palestine, Oman, Qatar and The Maldives, were rewarded with a trip to meet Leo Messi in Barcelona, Spain.
Speaking about the experience, winner Fadi Al Jabari from Palestine, said: “I was pleased to be able to support refugees through the ‘Stand for Good’ game. When we met Messi, I was initially nervous, but things were great as soon as we met him.”
Ahmad Ismail Al Emadi, the Ooredoo competition winner from Qatar, said: “The ‘Stand for Good’ contest really empowered young people and gave us the chance to meet Messi. He’s a wonderful player, and we were very happy to meet him and take selfies with him.”
During the campaign, around 780,000 users visited Ooredoo’s dedicated gaming microsite http://standforgood.com, and more than 14,000 players took part, with 1,320 pitches successfully held.
Most importantly, the campaign brought international attention to Ooredoo’s CSR initiatives, including its work with the Leo Messi Foundation on the Mobile Health Clinic programme, which provides healthcare services for remote areas in Indonesia, Myanmar, Algeria, and Tunisia.
Waleed Al Sayed, Deputy CEO, Ooredoo Group, said: “We’re delighted to team up with our brand ambassador Leo Messi once again to inspire young people and reward our winners. This campaign brought an exciting digital experience to players across our global footprint, and used the opportunity to raise awareness of our community and corporate social responsibility activities around the world.”
The mobile health clinic programme, which brings healthcare to disadvantaged communities, delivered brand-new mobile health clinics in Algeria in 2015, and provided services to 73 villages in Myanmar, with a particular focus on women’s health. The Mobile Health clinics have also been highly active in Indonesia, with 16 mobile clinics in operation.
As well as Ooredoo’s work in the healthcare space, “Stand For Good” also promoted the company’s CSR activities in areas including empowering women, helping refugees and educating youth.