MUMBAI – Publicis Communications has announced the appointment of Paritosh Srivastava as the COO of Publicis Beehive. Paritosh steps into the role in place of Sanjit Shastri, who passed away in September 2017 due to cardiac arrest. The appointment is effective immediately.
Paritosh will take over the reins of the agency apart from continuing to lead Publicis Ambience as its COO. He will report to Srija Chatterjee, Managing Director, Publicis Worldwide India.
Publicis Beehive is the advertising agency under Publicis Worldwide, India and is focused on serving startups and entrepreneurial ventures, and manages media buying, creative, PR and activation to drive growth for clients. Some of the clients it serves include Games24x7, Stovekraft, Xseed Education, e-Seva (MoPNG), UBS, MAAC, Tourism Malaysia, DSK Benelli, UIDAI, Pitaara Namkeen, Chambor Cosmetics, Sangeetha Mobiles among others.
Commenting on the appointment, Srija Chatterjee said: “Publicis Beehive is what it is because of the relentless drive by Sanjit Shastri, whose untimely demise shocked one and all. Luckily, he has placed the agency on a pedestal that compares it to some of the best in the country. We are excited to have Paritosh Srivastava take over the reins and bring in his dynamism, astute business sense and ability to connect well with clients to drive the next phase of growth for the agency. I wish him all the luck for the role ahead.”
Commenting on his additional role within Publicis Worldwide, Paritosh Srivastava added: “I’m honoured to be given the mandate of leading Publicis Beehive. Unfortunately, the void left by my friend Sanjit Shastri is too big to be filled but I’m glad to be stepping in and look forward to further building on the legacy. Beehive is uniquely positioned in the market with its integrated offering and I see a huge potential for it in current business scenario. We have a solid team at Beehive and can expect some great momentum on both new business and work in the months to come.”
Publicis Beehive is an integrated communications solutions provider, established in India in 2003 and wholly-owned by Publicis Groupe since 2013. It works closely with clients to enable them achieve their business goals by providing bespoke marketing and communication solutions. It provides its clients the best of both worlds – the mind-set of an entrepreneur along with the support of a large network like Publicis.