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Singapore Media Awards (SMA) announces 2018 Finalists

SINGAPORE – Into its 14th year, Singapore Media Awards is still celebrating promising growth with new entrants. Several new categories were introduced – Best Use of Programmatic, Best Partnership (for a campaign) between a Media Owner and an Agency, Best Local Media Agency and a host of Specialist Awards to recognize media professionals who demonstrate passion and excellence in their work.

Once again, this year’s entries were judged by a jury made up largely of clients and media owners. After more than five hours of judging, more than 80 finalists were unveiled.

Awards will be presented at an exciting and colourful dinner in line with this year’s theme “Be The Extraordinary” to be held at Marina Bay Sands on August 29, 2018.

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Finalists

 

Best Use of Digital

I Am We #Closeup

Sony Electronics Year End Promotion Defining A Customer First Approach WTA Finals 2017

 

Best Use of Mobile

 

Subway Buy One Get One 2017

Sony Electronics MYP & YEP

Building Blocks of Success

Taking the Chat Out of the Bot

 

Best Use of Search

 

Taking the Love of Learning to the Heartlands

Sony Electronics Always On

 

Best Use of Newspaper

 

The Smoothest Ad

Where Dreams Set Sail

Pepsi – Refresh Your Imagination

Samsung #S9After Dark

KFC Hot Devil Drumlets – The Biggest Little Comeback

 

Best Use of Out-of-Home

 

Oreo Catch Me If You Can

Knorr Salted Egg Vending Machine

SK-II Change Destiny: Your Statement, Your Bottle

Fizz Up With #CokeBreak5

KFC Curry Crunch – For the Love of Curry

 

Best Use of Audio

 

McDonald’s 麦当 好 光 (Good Times at McDonald’s) – Bringing Families Together Again The Unsung “Powerful” Umma (Mums)

Fizz Up Your Playlist

ACM, The HipStory of Joseon Korea

 

Best Use of Video

 

I Am We

Times Have Changed

Scam Alert Campaign

Biore Bare Face Off

 

Best Business to Business Campaign

 

Trendjacking in B2B

 

Best Experiential Marketing Campaign

 

Shell – Make the Future

Be The One Who Dares Hunt

Coca-Cola Zero Sugar – Taste It To Believe It!

McDonald’s Happy Connections Table

Oreo Catch Me If You Can

 

Best Integrated Media Campaign

 

Shell – Make the Future

Be The One Who Dares Hunt

McDonald’s Minions Takeover

Escape From The Concrete Jungle

KFC Red Hot Sze Chuan – True You

 

Best Use of Budget

 

McDonald’s 麦当 好 光 (Good Times at McDonald’s) – Bringing Families Together Again McDonald’s Singapore Chocolate Pie

Kopi Run Singapore

ACM, The HipStory of Joseon Korea Biore Bare Face Off

 

Best Millennial Campaign

 

Shell – Make the Future

Fizz Up With #CokeBreak5

Kopi Run Singapore

Biore Bare Face Off

Singtel Ready Set Roam

 

Best CSR Campaign

 

Share #YRReasonToRun

 

Best Use of Data

 

Driving Performance with Viewability

HP Connected Moments

Coca—Cola Social E-Commerce Pilot

Defining A Customer First Approach

Escape From The Concrete Jungle

 

Best Use of Content

 

Times Have Changed Dove Hair Tie Challenge #MyHairSoulSister Singtel Ready Set Roam

KFC Hawaiian Double Down – #sorrynotsorry

 

Best Use of Social Media

 

McDonald’s Nasi Lemak Burger: Just For You, Singapore #GilletteSalutes

Kopi Run Singapore Share #YRReasonToRun

KFC Hot Devil Drumlets – The Biggest Little Comeback

 

Most Innovative Use of Technology

 

Copilot – Human Intelligence Meets Machine Learning To Deliver Unrivalled Outcomes for KFC

#Closeup

The Learning Lab – Using AI to Build Data Singularity Taking The Chat Out Of The Bot

 

Best Use of Programmatic

 

Starhub Google Wifi – Internetting for Audience Targeting Delivering True Hospitality Through Programmatic

Powering The Learning Lab Through Data and Technology to Stay as Market Leader

 

Best Partnership (for a campaign) between a Media Owner and an Agency

 

McDonald’s X SPH Chinese Media Group – Bringing Families Together Again Fizz It Up with #CokeBreak5

Taking The Chat Out Of The Bot Samsung #S9AfterDark

KFC Red Hot Sze Chuan – True You

 

Most Innovative Contribution to a Campaign By A Media Owner

 

Carlsberg Smooth

CokeBreak5

Restart A Heart

Jiak Ba Buay

Guntung Telemovie

 

We will be announcing the winners of the Brand Awards, NexGen, Specialist Awards and Top Awards at the SMA Gala Awards on August 29, 2018.

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