PHILIPPINES, SEPTEMBER 16, 2010 – Kat Limchoc moves to Aspac/Law as executive creative director after a six-year stint in PC&V, which ended yesterday.
“I feel like I am ready for a change,” says Limchoc. “ASPAC/Law was looking for a creative partner who could help push the work and bring in new energy– an exciting challenge I felt game to take on! I am ready to test my own wings and try my hand at running a creative department on my own as ECD/AVP.”
Limchoc joined PC&V in 2004 as an ACD and was later promoted to creative director, launching C2 Green Tea and other URC brands. She also handled the Nagaraya, Century Tuna business and Goldilocks accounts, among others.
She was part of the team that won two Araw Awards for Bed Bar and UnionBank. Limchoc also represented the agency in the board of the Creative Guild of the Philippines, first as treasurer/secretary from 2008-2009, then as vice president from 2009-2010, helping ensure that the Kidlat Awards festival in Boracay went smoothly.
Prior to PC&V, Limchoc was in JWT Manila for six years.
Says Aspac/Law President Miguel Ramos of her move: “We are looking forward to Kat joining our team as Aspac’s new creative leader. Her extensive experience and successful creative stewardship of brands to market leadership will be very helpful in her new role. Our main goal is to take the agency’s overall creative work to the next level with work that is fresh, insightful and imaginative. We are all excited by this challenge and look forward to achieving this shared objective.”
