NEW YORK — Spirits were high at the Ziegfeld Ballroom last May 9, 2018, as Creative Week kicked into high gear with the first of The One Show 2018 awards galas. But ahead of the grand display of Pencil-worthy creative excellence, the audience was treated to a passing of the torch of sorts, as outgoing One Club for Creativity Board Chair José Mollá introduced his successor — Global CCO of FCB, Susan Credle.
As FCB's Global Chief Creative Officer, Susan Credle heads up the agency's creative product and reputation. She is one of the industry's leading creatives and an important voice representing women. The creative brilliance responsible for the iconic M&M'S "human" and Allstate's "Mayhem" campaigns, she has received numerous industry accolades, including Ad Age's "100 Most Influential Women," Business Insider's "Most Creative Women in Advertising" and induction into the AAF's Hall of Achievement. In 2017, Credle was named a Matrix honoree by New York Women in Communications.
“For as long as Susan’s been a board member, she has always been highly engaged with club programming, particularly our education, inclusion & diversity and gender equality efforts,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Her business and creative leadership made her a natural selection by the board.”
“I joined the advertising industry before portfolio schools existed. The One Club became my university,” said Credle. “From the beautiful coverage of the creative industry to the workshops, to The One Show Book which many of us referred to as the ‘Advertising bible’, I learned to aim higher, to do better. Today, it’s exciting to see The One Club continuing to evolve while holding true to the same goal. To inspire us all to be better. José has done a tremendous job leading The One Club through some big years of change. I look forward to working with Kevin and his team and the board, as we continue to uphold the legacy of The One Club.”
The announcement was made in lead up to The One Club’s Creative Week, May 7-11, 2018 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week includes The One Show over two nights, ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).
The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design. The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.