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Top 5 sessions from the biggest brands at the Spikes Asia 2018
adobo magazine, September 12, 2018 | 4:06pm

SINGAPORE - Spikes Asia, happening on September 26-28, 2018, is Asia Pacific's most inspiring creative festival offering three days of learning, inspiration and networking for professionals in creative communications.

Here's a selection of brave brands that will teach us how to create, tell and sell, at the Festival:

 

EMBRACING TRANSFORMATION & DISRUPTIVE WORKING MODELS WITH DAIMLER AG, MERCEDES-BENZ CARS

Mercedes-Benz designs beautiful, agile products for a new smarter generation. And they wanted to do digital better than anyone else, too. Head of New Agency Model, Conrad Fritzsch, joins us to talk transformation frameworks in big brands.

Transformation: The New Agency Model For Big Business, hosted by Daimler AG | Friday 28, 15:45 at the Inspiration Stage

 

ORACLE AND MASTERCARD, INSIDE THE JURY ROOM

These brands know how to build marketing and communications strategies that work. In an interactive discussion, we learn from the Tangrams jury what makes work award-winningly effective.

Tangrams - Inside the Jury Room, hosted by Spikes Asia | Friday 28, 15:15 at the Spotlight Stage

 

CREATING POWERFUL CLIENT-AGENCY COLLABORATION 
WITH ONE JOHNSON & JOHNSON INDONESIA

One Johnson & Johnson was created to unlock the potential of the Indonesian market. We hear how a brand powered by innovation and creativity have achieved the same with their agency – from managing director, Lakish Hatalkar, and long-term partner DDB Indonesia’s John Bailey.

Do Clients Get the Work They Deserve?, hosted by One Johnson & Johnson Indonesia | Wednesday 26, 11:00 at the In Focus Stage

 

REDEFINING STEREOTYPES & THE ROLE OF BRANDS, 
WITH PROCTER & GAMBLE

P&G’s timeless brand Vicks found a non-traditional way to tell its fundamental story of ‘family care’, without stereotypes. We explore the role big brands play in reframing culture with Ajay Vickram, Publicis Singapore and Maithreyi Jagannathan, Procter & Gamble.

Vicks Touch of Care - Redefining Stereotypes, hosted by Publicis Singapore and Procter & Gamble | Thursday 27, 10:00 at the In Focus Stage

UNDERSTANDING THE IMPACT OF SOUND & SONIC BRANDING 
WITH JET AIRWAYS

Jet Airways is a fast-growing business with global reach – they wanted to create a brand that could be heard across all markets. Join leaders Belson Coutinho and Neel Jadhav, alongside their partner Diederik van Middelkoop from Amp.Amsterdam, to learn about the power of sonic branding.

Sonic Branding at 33.000 FT: Jet Airwayshosted by Amp.Amsterdam and Jet Airways | Friday 28, 14:45 at the In Focus Stage

Top 5 sessions from the biggest brands at the Spikes Asia 2018

SINGAPORE - Spikes Asia, happening on September 26-28, 2018, is Asia Pacific's most inspiring creative festival offering three days of learning, inspiration and networking for professionals in creative communications.

Here's a selection of brave brands that will teach us how to create, tell and sell, at the Festival:

 

EMBRACING TRANSFORMATION & DISRUPTIVE WORKING MODELS WITH DAIMLER AG, MERCEDES-BENZ CARS

Mercedes-Benz designs beautiful, agile products for a new smarter generation. And they wanted to do digital better than anyone else, too. Head of New Agency Model, Conrad Fritzsch, joins us to talk transformation frameworks in big brands.

Transformation: The New Agency Model For Big Business, hosted by Daimler AG | Friday 28, 15:45 at the Inspiration Stage

 

ORACLE AND MASTERCARD, INSIDE THE JURY ROOM

These brands know how to build marketing and communications strategies that work. In an interactive discussion, we learn from the Tangrams jury what makes work award-winningly effective.

Tangrams - Inside the Jury Room, hosted by Spikes Asia | Friday 28, 15:15 at the Spotlight Stage

 

CREATING POWERFUL CLIENT-AGENCY COLLABORATION 
WITH ONE JOHNSON & JOHNSON INDONESIA

One Johnson & Johnson was created to unlock the potential of the Indonesian market. We hear how a brand powered by innovation and creativity have achieved the same with their agency – from managing director, Lakish Hatalkar, and long-term partner DDB Indonesia’s John Bailey.

Do Clients Get the Work They Deserve?, hosted by One Johnson & Johnson Indonesia | Wednesday 26, 11:00 at the In Focus Stage

 

REDEFINING STEREOTYPES & THE ROLE OF BRANDS, 
WITH PROCTER & GAMBLE

P&G’s timeless brand Vicks found a non-traditional way to tell its fundamental story of ‘family care’, without stereotypes. We explore the role big brands play in reframing culture with Ajay Vickram, Publicis Singapore and Maithreyi Jagannathan, Procter & Gamble.

Vicks Touch of Care - Redefining Stereotypes, hosted by Publicis Singapore and Procter & Gamble | Thursday 27, 10:00 at the In Focus Stage

UNDERSTANDING THE IMPACT OF SOUND & SONIC BRANDING 
WITH JET AIRWAYS

Jet Airways is a fast-growing business with global reach – they wanted to create a brand that could be heard across all markets. Join leaders Belson Coutinho and Neel Jadhav, alongside their partner Diederik van Middelkoop from Amp.Amsterdam, to learn about the power of sonic branding.

Sonic Branding at 33.000 FT: Jet Airwayshosted by Amp.Amsterdam and Jet Airways | Friday 28, 14:45 at the In Focus Stage