GLOBAL - The Effective Content Strategy category of the 2017 Warc Awards, which looks for evidence of how a content strategy has helped a brand achieve business goals, will be chaired by Alison Keith, Vice President - Global Media of beauty products brand Coty.
A strong advocate of brand communication, Alison Keith also has many years' experience on the agency-side and will lead a panel of 15 other judges made up of senior industry experts:
Full biographies are available here
The Effective Content Strategy category rewards branded content strategies that demonstrate a business outcome and where editorial-style content is designed to win attention. This could include video, audio, brand-funded TV shows or other formats. The Grand Prix winning paper will be rewarded with $7,000.
In addition, three special awards will each receive a prize of $1,000: The Long-Term Idea Award recognises a content strategy that has delivered sustained success for a brand; the Best Multiplatform Award is for a content strategy that has successfully used a range of different communication channels; and the Low Budget Idea, rewards an effective content strategy produced on a budget of £500,000 or less and is geared towards campaigns by non-profit organisations.
Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. The closing date for entries is 20 April 2017. More information about how to enter is on the Warc Awards site here.