WARC, the global authority on advertising and media effectiveness, has named the jury panel of the Effective Channel Integration category for its Media Awards 2017, an international competition that rewards pioneering communications planning which has made a positive impact on business results for brands around the world.
The Effective Channel Integration jury will look for how sophisticated communications architecture helped boost campaign effectiveness.
The jury, made up of senior industry executives from both the client-side and agency-side, will be chaired by Charlie Chappell, Senior Director, Global Integrated Media of The Hershey Company where he leads the transformation of Hershey's approach to modern media.
The Channel Integration judges are:
Charlie Chappell - Senior Director, Global Integrated Media, The Hershey Company - jury chair
Andy Bolden - European Media Director, GlaxoSmithKline Consumer Healthcare
David Brennan - Founder, Media Native
Krinio Christaras - Head of Media MENAP, Mondelez International
Sue Elms - Consultant, Skin The Cat
Norm Johnston - Global Chief Strategy & Digital Officer, Mindshare
Colleen Leddy - Head of Communications Strategy, Droga5
Dino Myers-Lamptey - UK Managing Director, MullenLowe Mediahub
Clare Peters - Executive Director & Head of Planning, MG OMD
Gwen Raillard - Chief Marketing Officer, Dentsu Aegis
Dominique Touchaud - Global Brand Strategist & Associate Brand Director, Procter & Gamble
Daniel Wong-Chi-Man - International Research Director, The New York Times
Full biographies are available here:
Commenting on judging the Channel Integration category, jury chair Charlie Chappell, says: "The hallmark of a good integrated campaign is when there is a simple, key idea that resonates with the consumer. The content and communication that comes out of that is then matched seamlessly with the media choices - making the whole process look almost effortless."
Read here Charlie Chappell's opinion piece for WARC: 'Great integrated campaigns 'look almost effortless'.
The WARC Media Awards are free to enter and papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.The winners of the Grands Prix and Special Awards across all four categories - Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships & Sponsorships - will share a prize fund of $40,000.
The Special Awards in the Effective Channel Integration category will be awarded for:
- Path-to-Purchase Award: How a campaign built an effective integration model around shopper or path-to-purchase insight
- Effective Cross-Channel Measurement Award: For a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together
- The POE Award: How a strategy successfully linked paid, owned and earned media
The closing date for entries is 19 September 2017. More information and details about how to enter can be found here.