TBWA\ Singapore promotes Lou Dela Pena, formerly global group account director, to General Manager, responsible for leadership over the agency’s local new business growth and strengthening internal agency processes and work culture, while continuing to represent senior management to key clients such as Singapore Airlines and Corona Beer.
“Last year was a tough year for our whole industry and, like many TBWA offices in the Asia Pacific region, we have been moving forward with our longer term vision in 2010, a year which will see us consolidate and strengthen our agency offerings,” said Dan Paris, Managing Director, TBWAGroup Singapore.
“I can’t think of anyone with more passion and determination to bring our vision to life than Lou, whose time at TBWA has been marked by exceptional achievements,” he said.
When asked how she feels about her appointment, Dela Pena said “I have had five incredible years with TBWA and I’m really excited by the opportunity to deepen my experience and contribute to the agency’s future growth".
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