DUBAI - Religious differences are still at the root of many conflicts around the world. Due to lack of understanding of other religions, people create opinions leading to communal hatred and violence. The Interreligious Council in Bosnia and Herzegovina wanted to tackle prejudice and raise awareness of the importance of inter-religious dialogue.
'One Art' is a series of posters by Y&R Dubai that brings together art forms from churches and mosques to show how similar they are. Eight unique posters showing a common art forms merging in their individual styles. These posters are now being promoted at peace conferences and art galleries across Europe, Middle-East, and Asia to show how there's so much more that unites us than sets us apart.
In honor of this campaign, Y&R Dubai was awarded a Gold Lion in Industry Craft at the 65th Cannes Lions International Festival of Creativity.