INDONESIA, JUNE 19, 2013 – Havas Media Group has announced that Riadi Sugihtani has been appointed as CEO for Indonesia.
Sugihtani boasts over twenty years of experience in China and Southeast Asia, including in the FMCG and telecommunications industries and in such areas as innovation and marketing. Some firms he has worked for include Colgate-Palmolive, Unilever and Huawei.
He will be tasked to help manage the growth and consolidation of Havas Media Indonesia, and, in line with the company’s "digital at the core" philosophy, will also help the company integrate further, with the end goal of offering clients greater value. Lastly, he has also been assigned the task of boosting the capacities of units specialising in sports, data and entertainment.
Sugihtani said that Havas Media’s proposition of providing support to brands in order to help them build meaningful connections resonates with him strongly, adding that he was attracted to the group’s entrepreneurial culture and that he was looking forward to being able to contribute to the growth story in Indonesia.
Vishnu Mohan, CEO of Havas Media Group Asia-Pacific, said that Sugihtani’s experience at managing blue-chip brands has given him an excellent understanding of the role media agencies are able to play in order to help brands become more meaningful while also being profitable.
