Dentsu Aegis Network (DAN) Philippines won big in the Media Specialist Association of the Philippines’ (MSAP) ICE Awards held recently. Thirty of DAN’s 30 entries went home with metals; 17 got Bronze and 13 captured Silver. ICE Award entries were judged in three areas: Insight, Creativity and Effects.
Carat won 8 Bronze and 7 Silver and 8 Bronze. It got Silver for Toblerone Boombox, PAL 75th Anniversary, Johnny Walker Keep Walking and (Activation), Captain America Civil War (Digital), Keep Walking Philippines, Max’s Stories and Eden Star of Christmas (Multi-Media); Oreo Tumblr Summer Amazing Meetup Partnership (Oreo Tsamu) and Max’s Chicken-All-You-Can #Saraptothebones 2017 (Activation). Bronze was given to Alab: The Independent Musician Rising Awards 2016, Fusion 2017: Forward, and Max’s 70th Anniversary (Activation); Fusion Imagination: The Philippine Music Festival and Oreo Wonderfilled for Brand Content; and Max’s #Saraptothebowls and PAL 75th Anniversary Pinoy Pride Rocks (Multi-Media).
dentsu X gained four Silver and six Bronze. Cadbury Joy Wagon (Activation), Captain America Civil War (Digital), Keep Walking Philippines and Feed Love Campaign (Not-For-Profit) and Beauty earned Silver, while New You Achievement Awards: Fitness First (Activation), Choose Your Joy, Say it with Cadbury (Branded Content); IGNITE Innovation Conference (Non-Profit), Beauty and the Best and Guardians of the Galaxy Vol 2 (Single Medium) won Bronze.
Vizeum brought home 3 Bronze, namely, Huawei (Unbranded Campaign), Neurobion King of the Road (Single Medium) and Swiss Miss Top Duo (Activation).
iProspect captured two Bronze for #DameTimeManila (Activation) and One Cord That Connects Us: The Cordlife Digital Awareness Campaign (Digital).
The ICE Awards was started in 2015 by Angelito Boy Pangilinan, Chairman of DAN PH. It recognizes media agencies, networks, and publishers for exemplary work in media thinking and communication. While there were no Gold and Platinum trophies, and Special Awards given out, a total of 90 Bronze and 40 Silver ICE Awards across seven categories were awarded to 20 agencies and publishers this year.