MANILA – The Association of Accredited Advertising Agencies of the Philippines (4As) formally inducted its board of directors and officers for 2016 during the association’s first general membership meeting last February 10 at the Palm Grove of the Rockwell Club in Makati.
Inducted to lead the 4As this year are Norman Agatep (Managing Director, Grupo Agatep) – Chairman, and Director for Special Projects; Golda Roldan (General Manager, J. Walter Thompson Philippines) – President, and Director for Trade Relations; Portia Catuira (Managing Director, TBWA\SMP) – Vice-President and Director for Creative Services; Sue Ann Nolido (VP-Account Management, Leo Burnett Manila) – Board Secretary and Director for Information; Edg Samson (Client Services Director, Ace Saatchi & Saatchi) – Treasurer and Director for Ways & Means; Bong Pacia (Chief Operating Officer, McCann Worldgroup) – Corporate Comptroller and Director for Education & Manpower; Ronald Barreriro (Dentsu JaymeSyfu) – Director for Government Relations; Ellen Samano (Genral Manager, FCB Manila – Director for Membership and Programs; and Miguel Mercado (Managing Director, Ogilvy & Mather) – Director for Sports.
On hand to officiate the induction ceremony was Francis Kong, respected businessman, broadcaster, author and inspirational speaker. In his keynote address, Kong recounted his experiences while working with ad industry professionals when he founded a fashion garment brand and marketed it successfully for 17 years. He delivered insights on client-agency relationships and encouraged members of the 4As to do all they can to maintain their creative spirit.
During his acceptance speech, 4As Chairman Norman Agatep revealed that the association will strive in 2016 to create content that drives return on involvement. He said, “We will design programs for our members that will answer the question: What’s in it for me–programs that are not only entertaining but more so truly rewarding. We will also initiate activties that help agencies spark more relevant connections with consumers.”
President Golda Roldan, on the other hand, shared directions which the various 4As committees will be pursuing in 2016. She explained, “This hardworking journey that we will take together with the 4As board, we cannot do alone. It is through all of your support – your return of involvement – that we will have stronger, deeper connections and achieve our goals together for the good of the industry.”
NOTE: This is a press release from 4As Philippines.