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ABS-CBN keeps nationwide ratings lead in June - Kantar Media
adobo magazine, July 4, 2018 | 10:21am

MANILA - ABS-CBN is still the TV network of choice for more Filipino viewers as it recorded an average audience share of 45% versus GMA’s 32%, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN also remained undisputed in Metro Manila, where it scored an average audience share of 43% against GMA’s 29% and beat other networks in Total Luzon, where it got 41% against GMA’s 36%, in Total Visayas where it garnered 54% against GMA’s 24%, and in Total Mindanao where it hit 53% against GMA’s 26%.

“FPJ’s Ang Probinsyano” once again topped all programs in June, hitting an average national TV rating of 42.6%.

Also making it to the list of the ten most watched programs in the country in June were ABS-CBN-produced programs “Your Face Sounds Familiar Kids” (33.6%), “Bagani” (32.7%), “TV Patrol” (29.9%), “MMK” (27.9%), “Home Sweetie Home” (25.6%), “Wansapanataym” (24.9%), “It’s Showtime” Saturday (22.6%), and “Rated K” (21.2%).

ABS-CBN’s primetime block (6 PM-12 MN) also maintained its strength as it scored an average audience share of 48%, beating GMA’s 33%.The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also continued to win in all time blocks, including the morning block (6 AM to 12 NN) where it gained 39% versus GMA’s 29%, in the noontime block (12 NN to 3 PM), where it scored 47% versus GMA’s 31%, and in the afternoon block (3 PM to 6 PM), where it got 44% versus GMA’s 36%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

In early May, ABS-CBN TVplus already sold five million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television (DTT) penetration in Metro Manila and nationwide. Pulse Asia and SWS both conducted surveys in March, which showed, respectively, that 51% and 56% of Metro Manila homes own a DTT box, which gives a better TV viewing experience and more choices in terms of programs and channels. The Pulse Asia and SWS surveys also found, respectively, that 16% and 17% of households nationwide have a DTT box.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in June 2018 were “Precious Hearts Romances Presents Araw Gabi,” “FPJ’s Ang Probinsyano,” “Asintado,” “The Blood Sisters,” and “Bagani.”

ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space. It recently received the Diamond Creator Award from YouTube as its entertainment channel surpassed ten million subscribers, becoming the first ever channel in the country and the third in Southeast Asia to do so.

The company has also announced that it is opening its first Experience Store at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.

ABS-CBN reported a net income of P411 million for the first quarter of 2018.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

32

3

TV5

3

Source: Kantar Media

 

 

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

48

2

GMA

33

3

TV5

4

Source: Kantar Media

 

 

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

 

AUDIENCE SHARE IN %

1

ABS-CBN

 

         39

2

GMA

 

         29

3

TV5

 

          2

 

Source: Kantar Media

       

 

           
 

 

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

47

2

GMA

31

3

TV5

2

Source: Kantar Media

 

 

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

44

2

GMA

36

3

TV5

3

Source: Kantar Media

 

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

41

2

GMA

36

3

TV5

3

Source: Kantar Media

 

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

54

2

GMA

24

3

TV5

4

Source: Kantar Media

 

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

53

2

GMA

26

3

TV5

3

Source: Kantar Media

 

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

43

2

GMA

29

3

TV5

2

Source: Kantar Media

 

 

TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JUNE 2018 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

Rank

Channel

Title

Rating in %

1

ABS-CBN

FPJ'S ANG PROBINSYANO

42.6

2

ABS-CBN

YOUR FACE SOUNDS FAMILIAR KIDS

33.6

3

ABS-CBN

BAGANI

32.7

4

ABS-CBN

TV PATROL

29.9

5

ABS-CBN

MMK

27.9

6

ABS-CBN

HOME SWEETIE HOME

25.6

7

ABS-CBN

WANSAPANATAYM

24.9

8

GMA

KAPUSO MO, JESSICA SOHO

23.8

9

ABS-CBN

IT’S SHOWTIME (SATURDAY)

22.6

10

ABS-CBN

RATED K

21.2

 

ABS-CBN keeps nationwide ratings lead in June - Kantar Media

MANILA - ABS-CBN is still the TV network of choice for more Filipino viewers as it recorded an average audience share of 45% versus GMA’s 32%, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN also remained undisputed in Metro Manila, where it scored an average audience share of 43% against GMA’s 29% and beat other networks in Total Luzon, where it got 41% against GMA’s 36%, in Total Visayas where it garnered 54% against GMA’s 24%, and in Total Mindanao where it hit 53% against GMA’s 26%.

“FPJ’s Ang Probinsyano” once again topped all programs in June, hitting an average national TV rating of 42.6%.

Also making it to the list of the ten most watched programs in the country in June were ABS-CBN-produced programs “Your Face Sounds Familiar Kids” (33.6%), “Bagani” (32.7%), “TV Patrol” (29.9%), “MMK” (27.9%), “Home Sweetie Home” (25.6%), “Wansapanataym” (24.9%), “It’s Showtime” Saturday (22.6%), and “Rated K” (21.2%).

ABS-CBN’s primetime block (6 PM-12 MN) also maintained its strength as it scored an average audience share of 48%, beating GMA’s 33%.The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also continued to win in all time blocks, including the morning block (6 AM to 12 NN) where it gained 39% versus GMA’s 29%, in the noontime block (12 NN to 3 PM), where it scored 47% versus GMA’s 31%, and in the afternoon block (3 PM to 6 PM), where it got 44% versus GMA’s 36%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

In early May, ABS-CBN TVplus already sold five million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television (DTT) penetration in Metro Manila and nationwide. Pulse Asia and SWS both conducted surveys in March, which showed, respectively, that 51% and 56% of Metro Manila homes own a DTT box, which gives a better TV viewing experience and more choices in terms of programs and channels. The Pulse Asia and SWS surveys also found, respectively, that 16% and 17% of households nationwide have a DTT box.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in June 2018 were “Precious Hearts Romances Presents Araw Gabi,” “FPJ’s Ang Probinsyano,” “Asintado,” “The Blood Sisters,” and “Bagani.”

ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space. It recently received the Diamond Creator Award from YouTube as its entertainment channel surpassed ten million subscribers, becoming the first ever channel in the country and the third in Southeast Asia to do so.

The company has also announced that it is opening its first Experience Store at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.

ABS-CBN reported a net income of P411 million for the first quarter of 2018.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

32

3

TV5

3

Source: Kantar Media

 

 

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

48

2

GMA

33

3

TV5

4

Source: Kantar Media

 

 

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

 

AUDIENCE SHARE IN %

1

ABS-CBN

 

         39

2

GMA

 

         29

3

TV5

 

          2

 

Source: Kantar Media

       

 

           
 

 

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

47

2

GMA

31

3

TV5

2

Source: Kantar Media

 

 

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

44

2

GMA

36

3

TV5

3

Source: Kantar Media

 

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

41

2

GMA

36

3

TV5

3

Source: Kantar Media

 

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

54

2

GMA

24

3

TV5

4

Source: Kantar Media

 

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

53

2

GMA

26

3

TV5

3

Source: Kantar Media

 

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JUNE 2018 BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

43

2

GMA

29

3

TV5

2

Source: Kantar Media

 

 

TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JUNE 2018 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

Rank

Channel

Title

Rating in %

1

ABS-CBN

FPJ'S ANG PROBINSYANO

42.6

2

ABS-CBN

YOUR FACE SOUNDS FAMILIAR KIDS

33.6

3

ABS-CBN

BAGANI

32.7

4

ABS-CBN

TV PATROL

29.9

5

ABS-CBN

MMK

27.9

6

ABS-CBN

HOME SWEETIE HOME

25.6

7

ABS-CBN

WANSAPANATAYM

24.9

8

GMA

KAPUSO MO, JESSICA SOHO

23.8

9

ABS-CBN

IT’S SHOWTIME (SATURDAY)

22.6

10

ABS-CBN

RATED K

21.2