MANILA - ABS-CBN Corporation, the Philippines’ leading media and entertainment company, and its cable, broadband, and direct-to-home subsidiary SKY Cable Corporation, were once again recognized for media excellence as they hauled one Gold and one Silver award, respectively, in the 2017 Spark Awards in Singapore.
ABS-CBN won Gold in the Best Content Team category for its entry titled “Creating Effective Digital Solutions for the Company, Brands, Fans, and the Country” as it enabled the company and its partner clients to effectively engage target audiences by offering immersive digital solutions.
As it transitions into an agile digital company, ABS-CBN launched digital projects that serve the needs of its expanding digital audience, including One Music PH’s digital concerts, which are tailor fit for millennial audiences based on predictive social listening and the “Pinoy Big Brother” Online House, which gave fans of the hit reality TV show the chance to experience the thrill of being a housemate.
ABS-CBN’s other digital projects include Patrol.PH, a Filipino language news website that caters to the needs of the digital market; ABS-CBNfoundation.com, a website that inspires the general public to uplift fellow Filipinos through public service; and “Nesfruta Real or No Real Challenge,” an original online show that builds awareness among moms about the ‘real fruit’ goodness of Nesfruta, among many others.
Meanwhile, SKY bagged a Silver award once more, this time under the Best Event by a Media Owner category for the 2016 SKYathon Boracay Beach Run, an annual beach run that gathered clients, sponsors, and running enthusiasts to raise funds for the rehabilitation of Boracay’s coral reefs.
Besides promoting environment sustainability, SKYathon 2016 also became a platform for families and friends to bond together through a beach run, one of the event’s purpose that echoes SKY’s mission to strengthen the relationships of Filipinos through its products and services.
SKY earned its first Silver award in last year’s Spark Awards for its “me&mySKY” corporate campaign in 2015 under the Best Corporate Branding by a Media Owner category that showcased SKY’s strong relationship with its subscribers.
ABS-CBN and SKY’s latest triumphs show that industry peers in the Southeast Asian region trust and respect the two companies, which both aim to be in the service of Filipinos worldwide.
Produced by Singapore-based Marketing Magazine and on its fourth edition, the Spark Awards is a premier regional programme that honors the best media solutions, products, and services.
In photo are Delbert Santos, marketing services manager of SKY Cable airtime sales and Jaynalen Redondo, marketing head airtime sales of SKY Cable.