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ABS-CBN still country's top TV network, sweeps 10 Most Watched Programs list in March - Kantar Media
adobo magazine, April 3, 2018 | 3:18pm

MANILA - ABS-CBN has claimed nationwide leadership once again as the TV network produced the country’s ten most watched programs and claimed an average audience share of 46% (excluding Holy Week) against GMA’s 32% in March, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN also registered the highest viewership in all areas such as Metro Manila, where it scored an average audience share of 42% against GMA’s 27% and in Mega Manila, where it gained 37% against GMA’s 35%. The Kapamilya network also led other networks in Total Luzon where it got 42% against GMA’s 35%, in Total Visayas where it garnered 56% against GMA’s 25%, and in Total Mindanao where it hit 54% against GMA’s 28%.

The list of the ten most watched programs in the country, which covers urban and rural homes, was also dominated by ABS-CBN in March.

“FPJ’s Ang Probinsyano” retained its top position with an average national TV rating of 41.3%, followed by “Pilipinas Got Talent (38.1%), “La Luna Sangre” (37.2%), “Bagani” (33.4%), “MMK” (31%), “TV Patrol” (30.7%), “Wansapanataym” (25.8%), “Home Sweetie Home” (24.4%), “Rated K” (23.2%), and “The Blood Sisters” (21.3%).

Once again, ABS-CBN remained a league of its own in the primetime block (6 PM to 12 MN), where it hit an average audience share of 51%, or 21 points higher than GMA’s 30%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also proved supreme in all time blocks, including the morning block (6 AM to 12 NN) where it gained 39% versus GMA’s 32%, in the noontime block (12 NN to 3 PM), where it scored 45% versus GMA’s 35%, and in the afternoon block (3 PM to 6 PM), where it got 45% versus GMA’s 36%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

As of December 2017, ABS-CBN TVplus has already sold 4.3 million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television penetration in Metro Manila. Among non-cabled homes in the territory, 55% or one in two homes have an ABS-CBN TVplus box, according to the latest establishment survey conducted by Kantar Media in August 2017. In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in March 2018 were “Asintado,” “FPJ’s Ang Probinsyano,” “The Blood Sisters,” “Bagani,” and “The Good Son.”

ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space as it ranked the most viewed online content creator locally and 32nd globally, ranking ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video, and ABC according to data published by social video analytics and video intelligence platform Tubular. With over 18 billion views on YouTube, ABS-CBN provides its Kapamilya fans across its main channels with various snackable content that gives the 15.8 million YouTube subscribers and 16.6 million Facebook followers a personalized viewing experience.

The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.

ABS-CBN reported a net income of P3.16 billion for 2017.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

46

2

GMA

32

3

TV5

4

Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

51

2

GMA

30

3

TV5

6

Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

 

AUDIENCE SHARE IN %

1

ABS-CBN

 

         39

2

GMA

 

         32

3

TV5

 

          2

 

Source: Kantar Media

       

 

           
 

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

35

3

TV5

2

Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

36

3

TV5

3

Source: Kantar Media

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42

2

GMA

35

3

TV5

4

Source: Kantar Media

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

56

2

GMA

25

3

TV5

5

Source: Kantar Media

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

54

2

GMA

28

3

TV5

4

Source: Kantar Media

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42

2

GMA

27

3

TV5

4

Source: Kantar Media

 

TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

37

2

GMA

35

3

TV5

4

Source: Kantar Media

 

TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN MARCH 2018 (EXCLUDING HOLY WEEK) IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

Rank

Channel

Title

Rating in %

1

ABS-CBN

FPJ'S ANG PROBINSYANO

41.3

2

ABS-CBN

PILIPINAS GOT TALENT

38.1

3

ABS-CBN

LA LUNA SANGRE

37.2

4

ABS-CBN

BAGANI

33.4

5

ABS-CBN

MMK

31

6

ABS-CBN

TV PATROL

30.7

7

ABS-CBN

WANSAPANATAYM

25.8

8

ABS-CBN

HOME SWEETIE HOME

24.4

9

ABS-CBN

RATED K

23.2

10

ABS-CBN

THE BLOOD SISTERS

21.3

 

ABS-CBN still country's top TV network, sweeps 10 Most Watched Programs list in March - Kantar Media

MANILA - ABS-CBN has claimed nationwide leadership once again as the TV network produced the country’s ten most watched programs and claimed an average audience share of 46% (excluding Holy Week) against GMA’s 32% in March, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN also registered the highest viewership in all areas such as Metro Manila, where it scored an average audience share of 42% against GMA’s 27% and in Mega Manila, where it gained 37% against GMA’s 35%. The Kapamilya network also led other networks in Total Luzon where it got 42% against GMA’s 35%, in Total Visayas where it garnered 56% against GMA’s 25%, and in Total Mindanao where it hit 54% against GMA’s 28%.

The list of the ten most watched programs in the country, which covers urban and rural homes, was also dominated by ABS-CBN in March.

“FPJ’s Ang Probinsyano” retained its top position with an average national TV rating of 41.3%, followed by “Pilipinas Got Talent (38.1%), “La Luna Sangre” (37.2%), “Bagani” (33.4%), “MMK” (31%), “TV Patrol” (30.7%), “Wansapanataym” (25.8%), “Home Sweetie Home” (24.4%), “Rated K” (23.2%), and “The Blood Sisters” (21.3%).

Once again, ABS-CBN remained a league of its own in the primetime block (6 PM to 12 MN), where it hit an average audience share of 51%, or 21 points higher than GMA’s 30%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also proved supreme in all time blocks, including the morning block (6 AM to 12 NN) where it gained 39% versus GMA’s 32%, in the noontime block (12 NN to 3 PM), where it scored 45% versus GMA’s 35%, and in the afternoon block (3 PM to 6 PM), where it got 45% versus GMA’s 36%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country.

As of December 2017, ABS-CBN TVplus has already sold 4.3 million boxes since its launch in 2015 and significantly driven the growth of digital terrestrial television penetration in Metro Manila. Among non-cabled homes in the territory, 55% or one in two homes have an ABS-CBN TVplus box, according to the latest establishment survey conducted by Kantar Media in August 2017. In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos' viewing habits. On its over-the-top content platform iWant TV, the top five most watched programs in March 2018 were “Asintado,” “FPJ’s Ang Probinsyano,” “The Blood Sisters,” “Bagani,” and “The Good Son.”

ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties.

ABS-CBN, the country’s leading entertainment and media company, also continues to dominate the digital space as it ranked the most viewed online content creator locally and 32nd globally, ranking ahead of global media companies like CNN, Bleacher Report, Buzzfeed Video, and ABC according to data published by social video analytics and video intelligence platform Tubular. With over 18 billion views on YouTube, ABS-CBN provides its Kapamilya fans across its main channels with various snackable content that gives the 15.8 million YouTube subscribers and 16.6 million Facebook followers a personalized viewing experience.

The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August last year.

ABS-CBN reported a net income of P3.16 billion for 2017.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

 

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

46

2

GMA

32

3

TV5

4

Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

51

2

GMA

30

3

TV5

6

Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

 

AUDIENCE SHARE IN %

1

ABS-CBN

 

         39

2

GMA

 

         32

3

TV5

 

          2

 

Source: Kantar Media

       

 

           
 

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

35

3

TV5

2

Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

45

2

GMA

36

3

TV5

3

Source: Kantar Media

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42

2

GMA

35

3

TV5

4

Source: Kantar Media

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

56

2

GMA

25

3

TV5

5

Source: Kantar Media

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

54

2

GMA

28

3

TV5

4

Source: Kantar Media

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

42

2

GMA

27

3

TV5

4

Source: Kantar Media

 

TABLE 10.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN MARCH 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK

TV NETWORK

AUDIENCE SHARE IN %

1

ABS-CBN

37

2

GMA

35

3

TV5

4

Source: Kantar Media

 

TABLE 11. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN MARCH 2018 (EXCLUDING HOLY WEEK) IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

Rank

Channel

Title

Rating in %

1

ABS-CBN

FPJ'S ANG PROBINSYANO

41.3

2

ABS-CBN

PILIPINAS GOT TALENT

38.1

3

ABS-CBN

LA LUNA SANGRE

37.2

4

ABS-CBN

BAGANI

33.4

5

ABS-CBN

MMK

31

6

ABS-CBN

TV PATROL

30.7

7

ABS-CBN

WANSAPANATAYM

25.8

8

ABS-CBN

HOME SWEETIE HOME

24.4

9

ABS-CBN

RATED K

23.2

10

ABS-CBN

THE BLOOD SISTERS

21.3