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Brand & Business: Shell’s 2nd Virtual Art Interact spotlights Mindanao, creating stories of hope in isolation

MANILA, PHILIPPINES – Mindanao is hailed for its abundant natural resources and breathtaking landscapes. But beyond its pristine beaches and lush mountains is a burgeoning community of creatives who are injecting their unique Mindanaoan identity into art and using it as a force for good. As the country continues to grapple with COVID-19, Mindanaoan artists are stepping up to create stories of hope while in isolation.

Following the theme of “HOPE IN OUR ART,” Pilipinas Shell’s 53rd National Students Art Competition (NSAC) held the second leg of Virtual Art Interact last October 17, in collaboration with creative collective Fringe Manila. Virtual Art Interact is also a platform where creatives can share their insights about their profession for the next generation. While the pilot event focused on the Luzon art scene, this recent forum put the spotlight on the growing community of creators in Mindanao.

(From top to bottom) Zamboanga-based Multimedia artist Ced Zabala; Bulacan-based painter and NSAC Alumnus Isko Andrade Bottom: Festival Director of Fringe Manila and Creative Director of Pineapple Lab Andrei Pamintuan

Since NSAC’s inception, Shell has acknowledged the vital role of visual artists, illustrators, sculptors, and other imaginative talents in shaping the youth and country’s future—especially now. “Through NSAC, we pledge our support to keep artists and art institutions alive. We want to amplify the youth’s voices, and continue the conversation on art’s importance,” said Sankie Simbulan, Country Social Performance and Investment Manager of Pilipinas Shell

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Simbulan continued, “The ethnic and cultural diversity of Mindanao and its rich history have given birth to a young generation of artists whose voices need to spread and be heard throughout the Philippines.”

Festival Director of Fringe Manila and Creative Director of Pineapple Lab Andrei Pamintuan

Andrei Pamintuan, Creative Director of Fringe Manila and host of Virtual Art Interact, added, “This is a great opportunity to share stories from Mindanao. It’s important to be inclusive, especially for platforms like this, so that we can showcase the diversity of what’s happening in the Philippines.”

Having survived many conflicts and calamities, Mindanao has proven itself to be a region of resilience—with artists at the helm of inspiring hope that propels the community forward. 

Through his projects with Mindanao local governments, Zabala has been championing a fresh perspective of the region that does not let its past define its future. “At work, our goal is to recreate Mindanao’s image using art. For example, we created a campaign called ‘Zoom in Zamboanga City’ that is inspired by our rich history, nature, tourist spots, native patterns, and more,” Zabala explained.

Zamboanga-based Multimedia artist Ced Zabala

Being no strangers to crises, Zabala and fellow Mindanaoan artists immediately heeded the call to once again inspire hope and courage as COVID struck the country. He shared, “The pandemic is a challenge for everyone. People have lost jobs, families have gone hungry, and mental health is affected. As public servants and artists, our work should never stop. We have since created several campaigns that promote generosity and kindness in the community.”

Zabala, who did a live demonstration of digital illustration during the event, also discussed the many themes present in today’s art. “There are so many stories now about struggles and difficulties, both personal and in our country [Ang daming stories ngayon tungkol sa struggle]. As creatives, we use art to express our emotions and what we are going through.” 

Zabala also pointed out one essential, if often overlooked, role that artists perform during crisis: “We also act as historians who visually piece together this moment in time—including all the contemplation and uncertainty it holds. When we look back on this period someday, art will help us make sense of it.”

Bulacan-based painter and NSAC Alumnus Isko Andrade

Isko Andrade, a former contestant and three-time winner of the NSAC, shared how he overcame the more discouraging moments during the pandemic. “COVID-19 has affected my career as an artist because of cancelled shows and exhibits, but I choose not to dwell on the negative side [Maraming nag-iba since nagka-COVID. Na-affect yung career ko as an artist kasi madaming cancelled shows at exhibits, pero di lang ako tumitingin sa mga negative]. 

“‘The pandemic has given me time to focus on myself, my craft, and taught me to appreciate and find inspiration in everything—whether they’re big or small [Pero ngayong pandemic, nakafocus ako sa sarili ko at sa art ko. Na-appreciate ko din ang bawat bagay, maliit man o malaki].”

The Bulacan-based Andrade looked back on how opportunities presented themselves to him in the middle of adversity. One such door was his win during the NSAC competition in 2014. His winning oil on canvas piece, entitled ‘Ipinagkakait na Kalayaan,’ was in itself an example of triumph over adversity:  this life-changing canvas depicts paintbrushes ready to be buried, and was inspired by the death of his mother and the pains that come from being part of a broken family.

He said, “As a young student artist from the province, I had simple dreams of finishing college and getting a normal job. I didn’t think I could ever win NSAC, but it was such a big help for me and my family. I was able to pursue my art, and I learned to dream bigger. [Dati, pangarap ko lang sa probinsya ay makatapos ng pag-aaral at kumuha ng trabaho. Nakakatuwa dahil di ko akalain na mananalo ako sa NSAC. Sobrang laking tulong ng NSAC. Nakatapos ako ng pag-aaral at natuto akong mangarap ng higit sa pangarap ko.]”

Zabala concurred that creative platforms such as NSAC are bringers of hope that can keep communities alive during the most difficult times. He said, “Art is a great tool for healing. It’s cathartic. We can use it to give people something to hold on to as they live through the pandemic.”

Simbulan reminded the audience to remember and explore its rich heritage to mine stories for encouragement. She said, “As Filipinos, we have a wealth of culture and creativity that can act as reservoirs of hope and fuel for economic recovery. We can all learn a thing or two from artists—how to create more with less, how to discover new perspectives in the mundane, and how to find the silver lining amid this isolation..”

The next and final leg of Shell Virtual Art Interact is set to happen on November 7 and will focus on the Visayas region. Meanwhile, the awarding of the NSAC, which currently has 1,300 entries, will take place on November 27. For more information, keep posted on Shell Philippines’ website, www.shell.com.ph, and social media accounts. 

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