MANILA – Craig Lonnee is one of the industry’s most sought-after minds on research-based people strategies, business performance, and leadership development. A passionate communicator, who has committed 25 years of professional service to the DDB network. He is a staunch advocate of The Service Profit Chain, which posits a relationship between employee satisfaction to customer loyalty and profitability.
“Craig is here to ensure that DDB Group Philippines People are future ready and that each and every one of our People know, that they have a lasting and fruitful career growth here in our group. Because of their performance, they will have equal opportunity to be trained, mentored and developed,” said Gil G. Chua, DDB Group Chairman and CEO.
Chua shares his belief in putting People First and in this time of great uncertainty one thing remains constant, when you genuinely put People First, you will survive any challenges and even open up opportunities for future solutions.
"We warmly welcome Craig into our team and we look forward to all the products and programs we will share with People, Clients and the Industry. Chua added, “Craig is here to assist me to repurpose and transform the business for the future. To drive revenue and profit growth through People across the Group.”
This is not Lonnee's first time in the Philippines, he has been instrumental to the success of the launch of The Bernbach School in 2016, a role he will reprise throughout 2017.