MANILA – The DDB Group Philippines officially launched its Creative Council, that will be geared towards winning awards at local and international shows, focus on creative effectiveness and innovative work for key clients, and providing purpose to the talents of the group, by their “Fit for Excellence” challenge-briefs, providing creative solutions to society pressing challenges.
Group Chair and CEO, Gil G. Chua shares “DDB was, is and will always be the true innovator of our industry, we’re proud to have the won many first for our country, and I am very glad to have the chance to work with the best and most talented people, but if we cannot replicate success then we fail as leaders. Two heads are better than one, this incredible group of passionate young and inspired people will fuel and create significant solutions that will win hearts and minds.”
The team are from different companies under group, Pat Miciano, Maan Agsalud, Paolo Arevalo, Bob Vito, Dan Pambid, Fiona Sandoval, Anna Chua-Norbert led by inspirational, Craig Lonnee.
Craig Lonnee, Group Chief Development Officer said: “DDB has been in the forefront of creativity, making the network the most awarded agency in Cannes since 1999. In the country, pitching-in has never been a problem, as well as embracing the wins together. The Philippines has been doing it for many years, I come in to formalize the creative council. The council is tasked to find substantial work, that would win both Cannes Lions and Effies.”