MANILA – DM9 JaymeSyfu led the Philippine finalists at the 2014 New York Festivals World’s Best Advertising, with their ‘TXTBKS’ campaign making it in five categories.
The campaign for Smart Communications was listed as a finalist in the following categories: Avant-Garde, Interactive, Low-budget, Mobile, and Promotion of Peace & Human Rights.
The ‘TXTBKS’ campaign breathes life into surplus sim cards and outdated mobile handsets by turning them into digital text books for public school students. It has already won several other awards in both local and global shows, including the country’s first-ever Grand Prix in Mobile at the 2013 Cannes Lions.
DM9 JaymeSyfu’s ‘No-Slip Grip’ for Garden Barn, Inc. was also a finalist in the Home Appliances & Furnishings category.
TBWA\Santiago Mangada Puno’s ‘Koi Fish Feed Invite’ for Ayala Land Inc. was a finalist in three categories: Mailings, Environmental Issues, and Corporate Image, Information & Recruitment. ‘Koi Fish Feed Invite’ enticed visitors to feed the fish at Nuvali with edible invitations.
Meanwhile, the agency’s ‘Tree Lungs’ for Pacific Paint (Boysen) Philippines Inc. was a finalist in the Ambient category.
The campaign, which earned a silver trophy at Cannes Lions Festival of Creativity in 2013, uses Boysen KNoXOUT paint to brighten and help clean EDSA, one of the country’s busiest thoroughfares.
‘Press’ and ‘Hold’, McCann Worldgroup Philippines’ work for the Philippine Cancer Society, Inc., were finalists in the Civic & Social Education categories. In 2013, the tongue-in-cheek spots received Silvers in Radio at Cannes.
Meanwhile, Campaigns & Grey’s ‘Rafting’ for Quezon Province was a finalist in the Art Direction category.
This year’s award-winning entries will receive New York Festivals® trophies created by Sagmeister & Walsh and inspired by New York’s Art Deco skyscrapers.
The 2014 New York Show™ events will take place on May 1st and will feature creative panel discussions, keynote speakers, networking events, the awards ceremony, and an after-party to honor the winners.
All New York Show events, and the 2014 awards ceremony, will be held at the New York Public Library’s Beaux-Arts landmark Stephen A. Schwarzman building located at 455 Fifth Avenue in New York City.
NYF’s International Advertising Awards is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications.
Since 1957, NYF has received entries from over 100 countries in all media in the following competitions: Avant-Garde, Branded Entertainment, Collateral & Direct, Creative Effectiveness, Design, Digital, Film & Film Craft, Integrated, Outdoor, Print, Public Relations, Public Service, Radio, and Student.
The complete list of finalists is available on the New York Festivals website.
