MANILA – DM9JaymeSyfu was on a winning streak at the 17th Agency of the Year Awards, bagging metals for Agency of the Year, Best in Creative, Best in Management of Business, and Best in Industry Leadership & Community Service.
“The Agency of the Year is very elusive to us. We tried, we even thought it’s not going to be happening, that’s why we joined the Singapore Agency of the Year because we thought we’d never win it in the Philippines. We finally broke that, and we won it finally,” shared DM9 chief creative officer Merlee Jayme.
“I know every single person in DM9 has contributed to the plate. I can even tell you what contribution they’ve done, each one of them,” added Jayme, who also won two tickets to Japan in a raffle draw. Jayme chose to waive the prize.
DM9’s digital arm, Di9it, also took home the award for Digital Excellence, while Ace Saatchi & Saatchi won the first ever Activation Excellence award.
Meanwhile, IdeasXMachina was named Independent Agency of the Year.
IXM CEO Third Domingo said: “I am so happy, but also it feels so humbling to win this award, to actually be here with everyone in the industry.”
“I’m so proud of myself and my team. The award is a testament to the hard work of these guys. It’s energizing, it wants us to do better work for our clients, not only for our clients, but for the Philippines actually. This is really superb, it’s a superb feeling,” he said.
At the same time, taking home the award in Best in Market Performance was Ogilvy & Mather.
On the media side, Starcom Mediavest retained its title as Overall Media Agency of the Year. It was also named Media Agency of the Year – Best in Business.
The award for Media Agency of the Year – Best in Creativity was given to Mediacom Philippines.
For production, Straight Shooters was named Film Production House of the Year, while Post Manila was named Post Production House of the Year.
Hit Productions also won its 14th Audio Production House of the Year title.
The 17th AOY awards was held by 4As Philippines.
According to 2013 awards chair JR Ramos, “The awards is all about giving recognition to the agency or company that’s based on two things – The first one being the way they manage their business and the second one is their body of work.”
“It’s their only awards of this kind in the world. We call it the Oscars of the Philippine advertising industry. We’re very proud of it,” he said.
At the awarding ceremonies, Raymond Arrastia was introduced as the 4As chair for the 18th AOY awards.
