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FCB Manila gears up for more changes
adobo magazine, October 6, 2017 | 12:13pm

MANILA - FCB Manila approaches the last quarter of 2017 on a high note. It is now enjoying a resurgence of energy with three youthful individuals capably filling up key positions within the agency.

It starts off with Lou Santos who is Vice President for Client Services. Lou has played an integral role in reinforcing relationships with the agency’s current crop of clients and forging new alliances in business with new brands. With 20 years of experience under his belt, there is no doubt that Lou would further strengthen FCB Manila’s hold as one of the industry’s longstanding advertising agencies that has been at the forefront of change.

Another Santos who is making a mark is Lizette Santos who has earned the spot for Vice President for Strategic Planning. Lizette brings with her 17 years of formulating insightful advertising tactics that have helped build the businesses of several of the agency’s established brands.

Perfectly rounding off the formidable triad is veteran creative talent Jake Tesoro. Jake who has been an adman for 20 solid years has been elevated to Chief Creative Officer. An appointment that is well deserved, he has reaped recognition from different local and international creative award shows.

This wave of great changes is fittingly accompanied with a partnership with [24]/7, one of the country’s leading BPO companies. FCB Manila is raring to face the challenge of cementing [24]/7’s position as a force to reckon with in the highly competitive BPO arena.

The flow of fresh, young blood is set to inject a youthful vibe to FCB Manila as all three take the lead in the day-to-day operations of the agency.

FCB Manila gears up for more changes

MANILA - FCB Manila approaches the last quarter of 2017 on a high note. It is now enjoying a resurgence of energy with three youthful individuals capably filling up key positions within the agency.

It starts off with Lou Santos who is Vice President for Client Services. Lou has played an integral role in reinforcing relationships with the agency’s current crop of clients and forging new alliances in business with new brands. With 20 years of experience under his belt, there is no doubt that Lou would further strengthen FCB Manila’s hold as one of the industry’s longstanding advertising agencies that has been at the forefront of change.

Another Santos who is making a mark is Lizette Santos who has earned the spot for Vice President for Strategic Planning. Lizette brings with her 17 years of formulating insightful advertising tactics that have helped build the businesses of several of the agency’s established brands.

Perfectly rounding off the formidable triad is veteran creative talent Jake Tesoro. Jake who has been an adman for 20 solid years has been elevated to Chief Creative Officer. An appointment that is well deserved, he has reaped recognition from different local and international creative award shows.

This wave of great changes is fittingly accompanied with a partnership with [24]/7, one of the country’s leading BPO companies. FCB Manila is raring to face the challenge of cementing [24]/7’s position as a force to reckon with in the highly competitive BPO arena.

The flow of fresh, young blood is set to inject a youthful vibe to FCB Manila as all three take the lead in the day-to-day operations of the agency.