KUALA LUMPUR – September 24, 2013 – Ogilvy Malaysia has appointed Sulin Lau as the new Managing Director of Ogilvy & Mather Advertising and OgilvyOne, the agency announced in a press release.
Lau was most recently Head of Marketing Services at DiGi Telecommunications where she oversaw the brand, communications, ecommerce and CX management. Sulin has 10 years of experience in brand planning, leading strategy teams in Malaysia and regionally across Asia-Pacific.
In her new role as Managing Director for both Ogilvy & Mather Advertising and OgilvyOne, Lau will be responsible for integrating digital, data analytics, social and e-Commerce capabilities into Ogilvy’s core advertising offerings.
This is the first time the agency has combined leadership of both units. The decision is in response to the changing type of customer.
While both companies will continue to operate as two distinct units, this joint leadership role also allows the agency to better respond to a brand’s changing needs and new emerging opportunities by harnessing more effectively the natural synergies in talent, technology, knowledge and tools.
Anand Badami, Country Head, Ogilvy Malaysia said: “A new wired generation of customers demand a different kind of agency. More than 60 percent of Malaysians’ media time is now spent on digital, mobile and social channels so we’re excited for Sulin to come on board to help clients unlock the immense potential of digitization to drive real-time, data-driven, need-specific brand relationships with customers. The creation of this new joint leadership role also signifies the importance of addressing fragmented consumer attentions with more seamless integration between core brand strategy and multichannel delivery.”
