MANILA – After close to two years as executive creative director at Havas Ortega, James Bernardo has left to run a fledgling agency, Keyframe, as creative partner and chief creative officer.
Keyframe is a two-year-old agency that offer a full complement of brand strategy, creative, and production services founded by Tom Eugenio and Mayk Juat. Some of their clients include Betadine, Xoom, and more to be announced soon.
“I joined [Keyframe] recently because I felt it was time to help build and grow something I can call my own. The years I spent trying to learn everything I could in different agencies with different cultures and ways of doing things guide me in this new venture,” shared Bernardo.
Before moving to Havas Ortega, Bernardo was the chief creative officer at FCB Manila for two years. He also had a stint in the client side as vice president for marketing at SM Retail Inc. Bernardo started his advertising career as copywriter in Ace Saatchi & Saatchi and went on to become an executive creative director in Bates for almost two years.
“I am so grateful to the people who helped me along the way. I feel excited, scared and happy all at the same time.”
Photo by: Cez Golez