The Out-of-Home (OOH) Media Convention in Macau on November 5 to 6, will include latest insights and ideas, as well as opportunities on the current OOH landscape and vision.
Organizers present an international roundup of twelve renowned speakers representing all sectors, from brands and agencies to OOH media owners and research providers. These presenters have deep knowledge and experience of relevant and interesting topics, covering many of the big issues facing the out of home advertising industry.
There will be viewpoints from leading agencies in the China and India markets, two powerhouses for future growth in the region, plus presentations from media operators featuring the latest innovations for OOH displays and insights. Key factor to OOH industry growth, information on qualitative and quantitative will be tackled, as well as a detailed look into the latest happenings in digital and mobile marketing.
Ron Graham, chairman of the organising committee stated, “While the outline topics are already fixed, we will be inviting questions to be posted via the website, so the delegates can influence the presentation material in advance, and have specific questions answered by our twelve experts.”
Visit www.oohmediaconvention.com for all program and speakers information.
Speakers:
Annie Rickard – Posterscope Worldwide, President
“OOH in Asia – What Happens Next”
Christian Kauter – FEPE International, President
“Collective concerns – collaborative solutions”
Jeffrey Seah – Starcom Mediavest Group, CEO, South East Asia and Chairperson – SMG, Asia Digital Leadership Team
"Is Digital heading Outdoors?"
Jeremy Corfield – Eye Corp, Global Director – Eye Fly
“Lifting the lid on Out-of-Home, accountability issues and solutions”
Malcolm Hanlon – Zenith Media, CEO – China
“OOH in China”
Mark Neely – The Nielsen Company, Regional Director, Radio & OOH Media, Asia/Pacific
“Practical advice for OOH research & measurement”
Mark Thewlis – Clear Channel Outdoor, Regional President, Asia Pacific
“International product development trends in the digital era”
Ng Tian It – Lowe Worldwide, Executive Creative Director, China
“How to say it in 7 words…or none at all”
Ravi Kiran – Starcom Mediavest Group, CEO – South Asia
“What’s OOH’s biggest challenge – imagination or measurement?”
Rommel Fuentebella – Coca-Cola Far East Ltd., Integrated Marketing Communications & Activations Manager
“OOH Media – from brand perspective”
Sally Dickerson – OMG Brand Science, Global Director
“Econometric studies & insights“
Todd Tran – Joule Mobile Marketing, Managing Director – EMEA
“Mobile marketing as the new OOH medium”
