MANILA – McCann Worldgroup Philippines had a very successful year in the global awards arena. The agency has hauled an impressive record number of local and international wins. From a rare Gold Lion at the Cannes International Festival of Creativity to its gold wins at the recently concluded APAC Effie Awards in Singapore.
A global nod for creativity
McCann Worldgroup Philippines made an indelible mark on the international awards circuit with two of the most awarded radio campaigns in the world for 2017. For creativity, McCann’s big winner for the year was Fully Booked “LIVES,” awarded a Gold Lion at the Cannes. The Fully Booked campaign also consistently won at the most prestigious global creative awards shows like the Clio Awards, the London International Awards and Spikes Asia. McCann also took home the most amount of trophies at these international award-giving bodies for the Philippines.
A global recognition for effectiveness
McCann Worldgroup Philippines is the agency that made waves locally for the phenomenal campaign hailed as the most viral campaign in Philippine history, Jollibee’s “Kwentong Jollibee.” The campaign is known to have defined digital marketing in the country; it holds the record for the most organic views, shares and engagement amongst all campaigns. Last Friday, out of 157 finalists, the iconic Kwentong Jollibee’s “Valentine’s Joy for the Heartbroken” series brought home 5 metal wins for McCann Worldgroup Philippines at the APAC Effie Awards: 2 Golds - Asia Pacific Brands & Social Media Marketing Categories, a Silver – Restaurants Category and a Bronze - Seasonal Marketing & Small Budget – Products Categories.
The Effie Awards started in 1968, these are marketing awards given yearly by Effie Worldwide to honor the most effective marketing communications ideas. Effie Worldwide’s mission is to encourage effectiveness among the marketing communications industry through education and recognition.
McCann Worldgroup Philippines Chairman and CEO Raul Castro
Jollibee Brand Chief Marketing Officer Francis Flores
“A marketing campaign is a valuable investment and we are very glad to have won an award at the Effies for our client Jollibee. This means that aside from the viral aspect of the campaign, it has truly made the client reach its marketing goals, making the investment worth it,” Mr. Raul Castro, CEO of McCann Worldgroup Philippines. The agency is also the only Philippine agency to bring home a gold award from the APAC Effie Awards.
In main photo are (from L-R) Gino Borromeo, Chief Strategy Officer, MWG PH; Joe Dy, Executive Creative Director, MWG; Mitzie Lim-Nacanciendo, Associate Managing Director, MWG PH; Cat Triviño, Brand Engagement Manager, Jollibee; Francis Flores - Brand Chief Marketing Officer, Jollibee; JJ Alano - President, Jollibee; Arline Adeva, Assistant Vice President/Head of PR and Digital Marketing, Jollibee; Bong Legaspi, Creative Director, MWG PH (Photo courtesy of Arline Adeva, Jollibee)