MullenLowe Philippines wins Isuzu LCV account
adobo magazine, July 25, 2017 | 1:34pm
MANILA - After concluding its relationship with its previous agency, Isuzu Philippines has awarded creative duties on their LCV (Light Commercial Vehicle) business to MullenLowe.
Isuzu recently celebrated its 20th year in the Philippines. While it has been the number one truck for the past 16 years, its recent successes in the LCV category have made the automotive industry take notice. MullenLowe will take over duties for the Isuzu Crosswind, Mu-X, and D-Max (2016’s Truck of the Year).
“We’re honored – and thrilled – to be chosen as Isuzu’s new responsible partner,” says Leigh Reyes, President and CCO of MullenLowe. “We look forward to being part of Isuzu’s continuing success story.”
“To many, Isuzu stands for reliability, hard work, dependability, and going beyond. We also look for those qualities in those we choose to partner with,” said Joseph Bautista, Division Head for Marketing. “We appreciate MullenLowe’s credentials, creative ideas, and fresh working environment. We hope it will be a productive partnership.”
In photo are Front Row (Left to Right):
Mehrdad Jamshidi (MullenLowe Finance Controller); April Marie Pagcaliwagan (Isuzu Philippines); Maylyn Gimutao (Isuzu Philippines Advertising Section Supervisor); Robert Carlos (Advertising Section Head); Joseph Bautista (Isuzu Philippines Marketing Division Head); Leigh Reyes (MullenLowe President and Chief Creative Officer); Michael Trillana (MullenLowe VP & Chief Marketing Officer); Aimee Sarmiento (MullenLowe Business Unit Director)
Second Row (Left to Right):
Mila Sy (MullenLowe CFO); Shiela Tiongco (MullenLowe Creative Technology Unit Head); Joel Banzil (MullenLowe Creative Director); KC Bathan (MullenLowe Senior Copywriter ); Viboy Palillo (MullenLowe Strategic Planning Head); Regine Mercado (MullenLowe Account Director)