ASIA-PACIFIC – DELHI, JULY 3, 2012: iris India has appointed award-winning creative Anirban Sen as its new creative director. Sen’s 17-year career in advertising spans agencies such as TBWA, McCann Erickson, Grey, Lowe and Saatchi & Saatchi. Sen will join this month and will report in to the agency’s managing director Ashish Mathur. He will join iris’ strong regional line-up of creative talent and will work on clients such as Sony Mobile, Coca-Cola, Shell, Dell, Alere among others.
Sen joins from Law &Kenneth where he has been the Chief Creative Officer for its North and Eastoffices since 2010. Prior to this, he had held the position of Executive Creative Director (North & East) at TBWA since 2007 and McCann Ericksonsince 2005.
The news comes as iris announces it has picked up the prestigious Alere account following a multi-agency pitch. The win will see iris handle all ATL and BTL services including digital for the launch of the healthcare provider in India. Alere will launch two services in India: Alere Mind and Body and Alere Centre for Care.
Sen said: “iris has a great reputation in Asia and I was passionate about joining. It will be great to work for a company that combines the same kind of creative curiosity I have with strategic intelligence. They have a great portfolio of brands and internationally they are pioneering some incredibly mindblowing stuff in the integrated domain. That’s where the future lies and I want to be there.”
In 2010, Sen’s creative ranking was no 19 in India*. During his career, he has worked on memorable campaigns for brands such as Hyundai, Samsung, General Motors and one of iris’ clients Coca-Cola. He has picked up multiple national and international awards from many of the industry’s main benchmark awards Asia Pacific Adfest, Goafest and Cannes.
