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Publicis JimenezBasic wins Best in Show and Digital Marketer of the Year at Boomerang Awards 2016
Marj Casal, October 12, 2016 | 3:12pm

MANILA – Publicis JimenezBasic went home as the biggest winner of the night after snatching the Digital Marketer of the Year Award, Best in Show, Best in Innovation Excellence awards and multiple Golds for #ArtLotto in this year’s Boomerang Awards 2016.

Launched in partnership with the 4As and E. Zobel Foundation, #ArtLotto was an advocacy campaign that raised consciousness about Philippine art. Filipinos were invited to take a photo or video of any piece of art in the Philippines and upload them on Twitter and Instagram using the hashtag #ArtLotto.

#ArtLotto received over 18,000 entries from all over the Philippines and was supported by the country’s most influential artists: visual artists, writers, dancers, actors, musicians, filmmakers, educators, art groups, including celebrities.

All the submissions where displayed in an online gallery. Julie Ann Herrera Tilos, a mom slash online call center agent won the prize money of P450,000 for a photo of her daughter showcasing a faux arm tattoo designed by Tilos’s husband, Michael Angelo. 

#ArtLotto was also recently shortlisted in the Digital/Mobile category at the Clio Awards.

TBWA\Santiago Mangada Puno and Dentsu Jayme Syfu also won Gold Boomerangs and the Best in Strategic Excellence Award, presented by D5 Studios, and Creative Effectiveness Award, presented by adobo magazine, respectively while McDonald’s collected the Digital Advertiser of the Year Award.


TBWA\Santiago Mangada Puno

Dentsu Jayme Syfu


McDonald's

The Boomerangs, organized by the Internet and Mobile Marketing Association of the Philippines, has honored Philippine advertisers and agencies whose campaigns and programs exemplified digital marketing effectiveness since its inception in 2008.

See the full list of winners below:

Gold

  • Dentsu Jayme Syfu – NEDA “The Making of Ambisyon Natin Online Videos”
  • Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
  • TBWA\Santiago Mangada Puno Advertising, Inc. – CARMMA “Millennials for Martial Law”
  • Publicis JimenezBasic – Globe Telecom “Hidden Codes”
  • Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
  • Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
  • MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”

Silver

  • TBWA\Santiago Mangada Puno Advertising Inc. – Peerless Products Manufacturing Corp., Champion “Growth”
  • TBWA\Santiago Mangada Puno Advertising Inc. – Peerless Products Manufacturing Corp., Champion “Mother’s Day”
  • Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
  • Leo Burnett Manila – McDonald’s Philippines “Overall Social Media Content”
  • BBDO Guerrero – PepsiCo Philippines, Mountain Dew “Playable Ads”
  • Leo Burnett Manila – McDonald’s Philippines “AldubKoTo”
  • Ace Saatchi & Saatchi – Digitel Mobile Philippines Inc., Sun “#FirstJobProblems”
  • Leo Burnett Manila – McDonald’s Philippines “AlDubKoTo”
  • Publicis Jimenez/Basic – Splash Corporation Maxi-peel “The Beautiful Truth”
  • Leo Burnett Manila – McDonald’s Philippines “Flying Fork”
  • MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
  • 1DMG – Unilever Philippines “Skin Matters, Your Online Skin Expert Website”

Bronze

  • TBWA\Santiago Mangada Puno Advertising Inc. – Smart Communications Gamex “Suntukan sa DOTA”
  • Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
  • MullenLowe Philippines – Bank of the Philippines Islands, BPI “Pamana Film”
  • Leo Burnett Manila – McDonald’s Philippines “The Boat”
  • TBWA\Santiago Mangada Puno Advertising Inc. – Liwayway Marketing Corp., Oishi “Skippables”
  • BBDO Guerrero – PepsiCo Philippines, Pepsi “Peryang Panalo”
  • Leo Burnett Manila – McDonald’s Philippines “The Boat”
  • Publicis JimenezBasic – Perf Restaurants Inc., Burger King “The BK Channel”
  • J. Walter Thompson Philippines – Johnson & Johnson Philippines, Bactidol “Duty Calls”
  • Rappler Inc. – LoveYourself “StayNegatHIVe”
  • MullenLowe Philippines – Philippine Seven Corporation “GULPihan sa 7-11”
  • TBWA\Santiago Mangada Puno Advertising Inc. – Smart Communications “How to be Friends Again After the Elections”
  • Dentsu Jayme Syfu – LoveYourself Inc. “staynegatHIVe”
  • Leo Burnett Manila – McDonald’s Philippines “Chicken Ni Joy”
  • MullenLowe Philippines – Philippine Seven Corporation “GULPihan sa 7-Eleven”
  • MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
  • Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
  • Dentsu Jayme Syfu – BPI Family Bank “#DreamKo”
  • NuWorks Interactive Labs Inc. – Fresh & Famous Foods Inc., ChowKing “From Brand Boycott to Brand Love”
  • Leo Burnett Manila – McDonald’s Philippines “AlDubKoTo”
     

Special Awards

Creative Excellence Award
Dentsu Jayme Syfu

Best in Strategic Excellence Award
TBWA\Santiago Mangada Puno

Best in Innovation Excellence Award
Publicis JimenezBasic

Best in Effectiveness Excellence Award
MRM//McCann

Best in Show
#ArtLotto
E. Zobel Foundation
Publicis JimenezBasic

Digital Marketer of the Year
Publicis JimenezBasic

Digital Advertiser of the Year
McDonald’s

Missed the #Booms2016? You can watch the full awards night here:

Publicis JimenezBasic wins Best in Show and Digital Marketer of the Year at Boomerang Awards 2016

MANILA – Publicis JimenezBasic went home as the biggest winner of the night after snatching the Digital Marketer of the Year Award, Best in Show, Best in Innovation Excellence awards and multiple Golds for #ArtLotto in this year’s Boomerang Awards 2016.

Launched in partnership with the 4As and E. Zobel Foundation, #ArtLotto was an advocacy campaign that raised consciousness about Philippine art. Filipinos were invited to take a photo or video of any piece of art in the Philippines and upload them on Twitter and Instagram using the hashtag #ArtLotto.

#ArtLotto received over 18,000 entries from all over the Philippines and was supported by the country’s most influential artists: visual artists, writers, dancers, actors, musicians, filmmakers, educators, art groups, including celebrities.

All the submissions where displayed in an online gallery. Julie Ann Herrera Tilos, a mom slash online call center agent won the prize money of P450,000 for a photo of her daughter showcasing a faux arm tattoo designed by Tilos’s husband, Michael Angelo. 

#ArtLotto was also recently shortlisted in the Digital/Mobile category at the Clio Awards.

TBWA\Santiago Mangada Puno and Dentsu Jayme Syfu also won Gold Boomerangs and the Best in Strategic Excellence Award, presented by D5 Studios, and Creative Effectiveness Award, presented by adobo magazine, respectively while McDonald’s collected the Digital Advertiser of the Year Award.


TBWA\Santiago Mangada Puno

Dentsu Jayme Syfu


McDonald's

The Boomerangs, organized by the Internet and Mobile Marketing Association of the Philippines, has honored Philippine advertisers and agencies whose campaigns and programs exemplified digital marketing effectiveness since its inception in 2008.

See the full list of winners below:

Gold

  • Dentsu Jayme Syfu – NEDA “The Making of Ambisyon Natin Online Videos”
  • Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
  • TBWA\Santiago Mangada Puno Advertising, Inc. – CARMMA “Millennials for Martial Law”
  • Publicis JimenezBasic – Globe Telecom “Hidden Codes”
  • Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
  • Publicis JimenezBasic – E. Zobel Foundation “ArtLotto”
  • MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”

Silver

  • TBWA\Santiago Mangada Puno Advertising Inc. – Peerless Products Manufacturing Corp., Champion “Growth”
  • TBWA\Santiago Mangada Puno Advertising Inc. – Peerless Products Manufacturing Corp., Champion “Mother’s Day”
  • Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
  • Leo Burnett Manila – McDonald’s Philippines “Overall Social Media Content”
  • BBDO Guerrero – PepsiCo Philippines, Mountain Dew “Playable Ads”
  • Leo Burnett Manila – McDonald’s Philippines “AldubKoTo”
  • Ace Saatchi & Saatchi – Digitel Mobile Philippines Inc., Sun “#FirstJobProblems”
  • Leo Burnett Manila – McDonald’s Philippines “AlDubKoTo”
  • Publicis Jimenez/Basic – Splash Corporation Maxi-peel “The Beautiful Truth”
  • Leo Burnett Manila – McDonald’s Philippines “Flying Fork”
  • MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
  • 1DMG – Unilever Philippines “Skin Matters, Your Online Skin Expert Website”

Bronze

  • TBWA\Santiago Mangada Puno Advertising Inc. – Smart Communications Gamex “Suntukan sa DOTA”
  • Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
  • MullenLowe Philippines – Bank of the Philippines Islands, BPI “Pamana Film”
  • Leo Burnett Manila – McDonald’s Philippines “The Boat”
  • TBWA\Santiago Mangada Puno Advertising Inc. – Liwayway Marketing Corp., Oishi “Skippables”
  • BBDO Guerrero – PepsiCo Philippines, Pepsi “Peryang Panalo”
  • Leo Burnett Manila – McDonald’s Philippines “The Boat”
  • Publicis JimenezBasic – Perf Restaurants Inc., Burger King “The BK Channel”
  • J. Walter Thompson Philippines – Johnson & Johnson Philippines, Bactidol “Duty Calls”
  • Rappler Inc. – LoveYourself “StayNegatHIVe”
  • MullenLowe Philippines – Philippine Seven Corporation “GULPihan sa 7-11”
  • TBWA\Santiago Mangada Puno Advertising Inc. – Smart Communications “How to be Friends Again After the Elections”
  • Dentsu Jayme Syfu – LoveYourself Inc. “staynegatHIVe”
  • Leo Burnett Manila – McDonald’s Philippines “Chicken Ni Joy”
  • MullenLowe Philippines – Philippine Seven Corporation “GULPihan sa 7-Eleven”
  • MRM/McCann – Metro Manila Development Authority, MMDA “mayhuliba.com”
  • Ogilvy & Mather Philippines – Nestle Philippines, Milo “Beyond”
  • Dentsu Jayme Syfu – BPI Family Bank “#DreamKo”
  • NuWorks Interactive Labs Inc. – Fresh & Famous Foods Inc., ChowKing “From Brand Boycott to Brand Love”
  • Leo Burnett Manila – McDonald’s Philippines “AlDubKoTo”
     

Special Awards

Creative Excellence Award
Dentsu Jayme Syfu

Best in Strategic Excellence Award
TBWA\Santiago Mangada Puno

Best in Innovation Excellence Award
Publicis JimenezBasic

Best in Effectiveness Excellence Award
MRM//McCann

Best in Show
#ArtLotto
E. Zobel Foundation
Publicis JimenezBasic

Digital Marketer of the Year
Publicis JimenezBasic

Digital Advertiser of the Year
McDonald’s

Missed the #Booms2016? You can watch the full awards night here: