MANILA - Seventy-two percent of the total TV households in Metro Manila are now watching television through digitally enabled platforms such as digital terrestrial TV, cable, and direct-to-home satellite, according to the latest establishment survey conducted by Kantar Media in August.
Among non-cabled homes in Metro Manila, 55% or one in two homes have an ABS-CBN TVplus box, according to Kantar Media. Three establishment surveys were conducted by Kantar in February, May, and August this year to determine the media landscape in the country, particularly how Filipinos are watching television.
In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.
The significant growth was largely driven by the brisk sales of ABS-CBN TV plus, the pioneering digital terrestrial TV product of ABS-CBN, which has already sold a cumulative total of 3.6 million boxes as of mid-September this year. By end-2016, ABS-CBN had sold 2.2 million TVplus units, surpassing its year-end target sales of two million boxes.
“We are on track to hit our target of selling a cumulative total of four million ABS-CBN TVplus boxes this year as more Filipinos experience ABS-CBN TVplus’ promise of clear picture and additional exclusive channels with no monthly fees,” said Chinky Alcedo, head of ABS-CBN Digital Terrestrial Television (DTT).
Through ABS-CBN TVplus, Filipinos who have to endure poor quality viewing of limited free-to-air channels with the prevailing analog TV system can now watch their favorite programs with dramatically clear TV viewing of free-to-air digital channels without any monthly and installation fee.
ABS-CBN is the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos when it launched ABS-CBN TVplus in 2015.
It continues to harness technology and innovation, as it transitions into an agile digital company with the biggest online presence among all media companies and a growing list of digital properties.
ABS-CBN TVplus offers exclusive channels such as the all-day movie channel CineMo, all-day children’s entertainment channel YeY!, educational channel Knowledge Channel, and DZMM TeleRadyo on top of ABS-CBN S+A and ABS-CBN.
ABS-CBN TVplus signal coverage is available in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao. The ABS-CBN TVplus box is offered at a very affordable one-time payment fee of P1,499.
Kantar Media is a leading TV audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.