MANILA - When your workdays extend well into the nights, and into your weeks and still find time to create something for yourself, that’s creativity. And more importantly, that’s passion.
Advertising people have a lot of it. And it’s not just the creatives. There are the suits, the strategists, the production people, the digital experts, event teams and activators, and more. These passions make life more bearable— and fun! Amidst tight deadlines or challenging projects, being able to create something interesting outside the workplace keep the delicate balance of work and play.
Sure you already find time for this passion. They’ve always found time for it. But what you don’t have is a venue to showcase your creations.
Enter The Passion Show. Set for November 5, 2016 at Shooting Gallery Studios in Makati, it’s an all-day market for passionate people to showcase and market their creations. Passion Show is a collaboration project of The Shooting Gallery Studios, brand communications and activation agency Brandworx Inc. and FCB Manila. It is for people in the industry who create amazing work outside their advertising, promotion or production jobs.
Passion Show is for someone like Eric Sanchez, Creative Design Director & Business Unit Director of Publicis WILD CUB, whose main passion outside of work is pottery. He is the Owner/Designer at Red Slab Pottery.
“What drove me to join The Passion Show? The possibility of bulk orders hahaha!” On a more serious note, Eric says, “I think it's a good venue to showcase artistic/entrepreneurial endeavors but the promise is really in community building.” Eric confirms what we’ve always known: that the industry has a lot of people that do side projects, which are usually based on their pursuits and interests. He also added that these individuals are also looking for opportunities to exhibit their products and earn extra from it.
“The industry owes it to its people, “ Ellen Samano, FCB General Manager says about the Passion Show. “After all, this industry has the most creative and passionate individuals who don’t seem to get tired of producing ideas, creating designs or any work of art. That kind of passion deserves to be showcased.”
The first of its kind in the industry, Passion Show will also double as a networking event, giving participants a chance to meet new people and find valuable collaborations and business opportunities.
“Check out our FB Page and you will see a variety of participants from potters to tattoo artists, to shirt designers and bakers. It’s really an interesting hub for creative and art enthusiasts”, says Nikky Nicandro, Managing Director of Brandworx.
Join the Passion Show. Interested parties may visit Facebook.com/PassionShowPH for details. Early bird registration will be until October 10, 2016 (P4,000 / booth for solo merchants, P1,500 for those who are willing to share the booth with 2 other merchants).
Regular registration will be from October 11-28, 2016. (P5,000 / booth for solo merchants, P2,000 for those who are willing to share the booth with 2 other merchants).