GLOBAL – NEW YORK, APRIL 27, 2012: Financial journalist Nancy Miller provides a walk through on the social media giant Facebook’s investment possibilities on her latest book "The Facebook Primer."
Miller gives readers the ABCs of the stock market while detailing one of the most exciting business stories ever in a digital mini-book written for both stock market novices and sophisticates.
“The Facebook IPO Primer” relays the ups and downs of previous high tech marvels; gives insight into the Facebook culture and its business plans; reveals how financial analysts evaluate companies; and then provides tools for further research with an extensive Facebook linkfest. Through this treasure trove of information, “The Facebook IPO Primer” provides anyone thinking about investing in Facebook – or anyone who can’t get enough of the Facebook story — with the most important aspects of the Facebook narrative, helping readers to separate the razzle-dazzle from the nitty-gritty.
Miller does the legwork but readers decide who is right: The analyst who sees a big slowdown in advertising revenue growth and that Facebook is worth just $30 billion? Or the analysts who see the company shooting to the moon — and not just by becoming an advertising juggernaut trampling archrival Google–but by becoming a major player in the payments game and social search. Once readers decide who they believe is right, they can vote in a poll to share their views.
The book details the topic in 4 parts:
Part I: Stepping into the market for hot, new stocks: High hopes, big risks
An overview of the mania for high technology stocks, from Netscape to Myspace and Google. Where might Facebook fit in?
Part II: Facebook and the Hacker Way: ‘Move fast and break things’
A look at the culture and business plan at Facebook and how privacy issues could thwart everything
Part III: The price of friendship
An exploration of how analysts can look at one the same company yet come up with five different ways to value it.
Part IV: The Facebook Linkfest
A round-up of links to the best news stories, blog posts, videos and infographics on the web.
“The Facebook IPO Primer” is published exclusively in ebook format by eBookIt.com and is now available though Amazon.com as well as Barnes and Noble, and will soon be available through other popular booksellers.
