ASIA-PACIFIC – HONGKONG, MARCH 2011 – IKEA Hong Kong is working with Ogilvy’s 360 Digital Influence team to create a social experience for its growing Facebook community. The ongoing “Bedroom Makeover” photo contest is an extension of the current “Happy Inside” campaign focused on the benefits of organized living. The photo contest prize is $10,000 worth of IKEA products for each of the three lucky winners.
Fans can submit photos to the Facebook page, telling the story of how IKEA can help them overcome their worst bedroom nightmare until April 3. From the 10 most voted photos, IKEA will pick three winners who are invited to join a 90-second shopping spree at IKEA Kowloon Bay on April 27.
“With the wave of social media in all walks of life, we aim to grow the community in Facebook and increase our customer awareness in the social media space,” said Janet Lai, Marketing Director of IKEA Hong Kong. “We’ve trusted Ogilvy’s social media team to create new and innovative ways of doing that.”
Scott McBride, Regional Business Director of Ogilvy’s 360 Digital Influence team added that since launching the Facebook page for IKEA last November, his team has been developing new ways to let customers engage with IKEA.
“Extending the online experience into the real world, the ‘Bedroom Makeover’ contest takes the engagement opportunities to a new and exciting level,” McBride said.
CREDITS
Client: IKEA, Hong Kong
Advertising Agency: Ogilvy’s 360 Digital Influence team – Scott McBride, Stephanie Chevalier, Karen
Cheng, Tem Hansen
