MANILA – In a recent announcement, United Laboratories, Inc. confirmed the appointment of Ogilvy & Mather Philippines as Agency on Record for the much coveted Biogesic account, following a six-way pitch that involved incumbent Havas Media Ortega, McCann-Erickson, Seven A.D., Over the Moon, and Publicis Jimenez Basic. Beginning April 1, Ogilvy became the AOR for the iconic brand’s creative and digital campaigns.
Confirms Tin Catanghal, Unilab Brand Manger for Biogesic: “Given Ogilvy’s impressive credentials and the plans they’ve proposed to us, the entire Biogesic team is positive that this will bring the 52-year old brand to greater heights. With the new partnership, we look forward to more exciting, integrated and innovative campaigns and initiatives.”
