The pioneer award show globally in creative effectiveness for good, the Asia Pacific Tambuli Awards announced the distinguished members of its Overall Executive Jury for 2017, led by Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson as Jury Chairman. The jury members are as follows:
Overall Executive Jury
Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson, Jury Chairman
Kentaro Kimura, Co-CEO, Executive Creative Director, Hakuhodo Kettle, Tokyo
Merlee Cruz-Jayme, "Chairmom" and Chief Creative Officer, Dentsu Jayme Syfu
Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group
Charles Cadell, President and CEO, McCann Worldgroup Japan, President, McCann Worldgroup
Tina Sabarre, Country Director – Retail, Philippines, One Johnson & Johnson Southeast Asia
Diego Granizo, President and General Manager, Coca-Cola Philippines
Nicolas Menat, Chief Executive Officer, Asia, Publicis One
Gina Lorenzana, Vice President, Unilever Philippines
David Guerrero, Chairman and Chief Creative Officer, BBDO Guerrero
Rupen Desai, Executive Vice Chairman, Edelman Asia-Pacific, Middle East and Africa
The Overall Executive jury determines which among the gold winners deserve to be elevated into a grand prix, and from among the grand prix winners, the body chooses one to win the platinum, the highest accolade given at Tambuli.
Matt Eastwood affirms, “Bill Bernbach once said, “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.” By celebrating work that not only does well but does good, the Tambuli Awards lift creativity and, indeed, society to a higher plane. That is a good thing for our industry. And, more importantly, a good thing for our planet.”
The award show that celebrates effective advertising for good, the APAC Tambuli Awards honors brands that do good and do well – showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.