ASIA-PACIFIC – INDIA, AUGUST 2011 – Lowe Lintas has won the creative business of iProf, covering strategic direction, branding and communication. iProf is India’s first digital education delivery system which combines world-class technology and content enabled via a personal education tablet. The service, which offers excellent content from tie-ups with premier education providers in India, will be handled by the Lowe Lintas Delhi office..
On the partnership, Sanjay Purohit, founder and CEO of iProf, said, “iProf platform is a revolutionary e-learning delivery mechanism and it is essential that the benefits of this platform is communicated to the students very clearly. I have seen lot of good innovative products failing because they were not able to communicate clearly the advantages to the end users. I am proud to have Lowe Lintas as our partner for developing the positioning and marketing strategy. Lowe Lintas team is not only immensely experienced but also we found them very eager to listen to us about our ideas and guide us to think about our product thru various dimensions.”
Commenting on the win, Sabyasachi Mishra, Lowe Lintas India chief growth officer, said, “iProf is an innovative model of how ad agencies should be collaborating with start-up businesses, investing their branding know-how as seed capital. In our very first interaction with Sanjay and team we realized they had a brilliant concept and here was the country’s first innovation in education delivery for the Indian gen Y. Contrary to the belief that Lowe Lintas works only on established big clients, entrepreneurship, as always, is a big theme in our choice of clients.”
