HONG KONG, CHINA – Pizza Hut Hong Kong has appointed Ogilvy as its creative agency following a competitive pitch, as the company looks to elevate the brand amongst millennials whilst maintaining its strong heritage in the family segment.
As agency of record, Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution - all aimed at reinforcing Pizza Hut as Hong Kong’s all-time favorite pizza brand.
The appointment builds on Ogilvy’s continued regional partnership with Yum! brands across several markets in Asia Pacific including Australia, New Zealand, China, India, Philippines, Singapore, Thailand, Taiwan and Vietnam.
Commenting on the appointment, Wendy Leung, Marketing Director Pizza Hut Hong Kong Management Limited, said: “Our decision to partner with Ogilvy was based on their proven track record of delivering innovative work that resonates with the local market. As we look to elevate the Pizza Hut brand amongst millennials in Hong Kong, it was critical that we chose an agency whose work is grounded in strong, local consumer insights”.
John Koay, Executive Creative Director, Ogilvy Hong Kong, said: "Everyone in Hong Kong grew up with Pizza Hut. We are thrilled Ogilvy can partner with this iconic brand to create effective and famous work that will drive their business forward and connect with Hong Kong people".