Adweek Global Agency of the Year 2015 GREY is re-entering Nigeria with immediate effect. They have appointed Centrespread, one of Nigeria’s largest independent advertising communications groups as its affiliate in that market. The Centrespread Group, which operates from offices in Lagos and Abuja, will rebrand as Centrespread GREY. This is in order to re-establish the global advertising giant as a leader in providing creative and effective fullservice marketing solutions across the African continent.
"Africa is the continent of opportunity for future-focused clients," said James R. Heekin, Chairman and CEO of GREY Group. "We are delighted to partner with Centrespread, a world-class marketing organization, and look forward to what we'll accomplish together in Nigeria and beyond in the coming years."
The world's largest global media and communications agency network, WPP, made the announcement in Singapore today. This signals another critical step in GREY’s growth strategy in enhancing its networks in fast growing and important markets and sectors in the MEA region. The Centrespread Group will focus on developing and maintaining GREY as a strong local presence in Nigeria. This is an integral step in GREY’s expansion in key African markets.
“The GREY Group ranks among the world's top advertising and marketing organisations, with an enviable global footprint. GREY’s credentials and achievements are impressive and their unique positioning of ‘Famously Effective’ resonates with the same values that have shaped Centrespread into one of Nigeria’s most successful integrated marketing communications agencies over the last three decades. The decision to take on the exciting opportunity of re-establishing GREY in Nigeria and across the continent is one that is met with great enthusiasm by both parties, and we look forward to being an integral part of the continued global success of GREY.” Kola Ayanwale, Centrespread CEO, commented.
Centrespread has been operating since 1982 and has about 200 staff members in its seven business units. Today, Centrespread is made up of all-inclusive integrated marketing communications units which include Centrespread Advertising; DKK, a full service agency offering the full gamut of marketing communications; Interactive Communications, a digital media and online reputation management agency; Pure Activation, a below-the-line agency focused on presence branding and activations; PR Redline, a Public Relations and Reputation Management agency; KontactPoint, an Out of Home channel company and Mediamore, a media specialist agency.