The Need for Transformation
There are various approaches to digital transformation present today, all highlighting the need for its proper application to one’s business. This has become more pronounced as the call for companies to “innovate or die” has escalated and is now too loud to ignore. Ever-changing consumer behaviors and resulting client needs drove NuWorks to create a more deliberate and measurable approach in applying digital transformation.
Redefining Digital Transformation
Current practices that revolve around digital transformation usually reflect the approach of the entities that provide them. These approaches would assess the degree of transformation across business domains that were, in turn, similar but not unified. NuWorks developed their own definition and approach to it, in a way that embodied how they believed digital transformation provides true value to a business.
NuWorks defines digital transformation as the insightful application of customer-centric and digitally-driven strategies onto the key domains of a business that allows it to continuously evolve in its creation of value for its customers.
The key domains are represented by the 7Ps, a proprietary framework NuWorks developed, that are applicable to any type of organization or business.
PURPOSE - An organization’s “why” or reason for being
PEOPLE - An organization’s empowered and engaged human resources
POSITION - An organization’s unique market position that keeps it competitive
PROFIT - An organization’s management of finances that provides stability and potential for growth
PROCESS - An organization's ideal methods of doing work that drives efficient operations
PRODUCT - An organization's innovative offering that delivers value across their customer’s experience
PERSPECTIVE - An organization's ability to derive actionable insights from data
NuWorks measures the progress of an organization’s Digital Transformation against the 7Ps as the organization moves from a state of business as usual, to an optimal state of innovation and adaptability.
Being Brave: The Challenge of Transformation
As they developed their own framework, it became clear that a truly effective digital transformation was one that was in fact a business transformation in an increasingly digitally-enabled ecosystem. NuWorks has now been applying their digital transformation framework as they develop innovative solutions for their clients.
But, having a deliberate and measurable approach to digital transformation now presents a key challenge any organization needs to overcome. If you are faced with a clearer idea of where you are and where you need to go, are you willing to do what needs to be done? NuWorks’ framework allows you to Be Brave and embark on your journey of digital transformation.