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Oddefy: A new peculiar agency in town

Lesner Chua, Vincent Yap and Via Villafuerte having fun at the Oddefy launch

MANILA - There’s a new peculiar agency in town.

Oddefy (formerly DSTNCT Philippines) Creative Agency launched last July 27, 2018 in the venue space Gallery of A SPACE.

Looking to make waves in the marketing world, Oddefy is sure to make some noise during the launch by ushering in a new culture of creatives.

NuWorks Interactive Labs’ ECD Joey David Tiempo joins AD STARS 2018 as final judge and The New Stars jury president

BUSAN – AD STARS 2018 welcomes NuWorks Interactive Labs’ Executive Creative Director, Joey David Tiempo, as she joins the stellar roster of final judges for the Interactive, Integrated, innovation, Data Insights, Mobile, and Social & Influencer categories. She is the only judge from the Philippines chosen to judge the AD STARS 2018 Awards slated to take place on August 25, 2018, in Busan, Korea.

The 20 films you should not miss in the 14th Cinemalaya this August

MANILA - The Cultural Center of the Philippines and the Cinemalaya Foundation are set to roll out the red carpet for the 14th edition of the country's biggest independent film festival, the Cinemalaya Philippine Independent Film Festival, on August 3 to 12, 2018, at various venues of the CCP and selected Ayala Cinemas.

Campaign Spotlight: Serviceplan and METRO are making history presenting a new global brand campaign and brand identity

HAMBURG - The new claim "Your Success is our Business" emphasises METRO's position as a dedicated supporter of the success of independent business owners. The brand campaign that goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business goals into the heart of the campaign.

3 scales of Transformation to help improve brands and consumer base

CANNES – Brands depend on advertising for relevance and reach. But during the Cannes Lions International of Creativity, industry leaders from R/GA talked about ‘Transformation at Speed’ and revealed that the advertising industry is being disrupted and currently undergoing a critical challenge – fewer people than ever are spending time on ad-supported content.

Cannes Lions: Hacking for Good at Cannes Lions

Words and photos by JR Ignacio, Dentsu Jayme Syfu

CANNES - When I think of Cannes Lions, the first thing that comes to mind is award-winning work, learning from people who made award-winning work, and beach parties to celebrate the people and their award-winning work. For the most part, it’s about looking back on what happened in the past year.

Zenith’s Advertising Expenditure Forecasts: Mobile share of advertising market to exceed 30% in 2020

Mobile advertising will account for 30.5% of global advertising expenditure in 2020, up from 19.2% in 2017, according to Zenith’s Advertising Expenditure Forecasts. Expenditure on mobile advertising will total US$187bn in 2020, more than twice the US$88bn spent on desktop advertising, and just US$5bn behind the US$192bn spent on television advertising. At the current rate of growth mobile advertising will comfortably overtake television in 2021.


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