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AGENTS OF INNOVATION: Carlo Ople, PLDT and Arthur Policarpio, Mobext Asia

Learn how to crush it in this social and mobile economy from Carlo Ople, Vice President, Digital Marketing Strategy, PLDT EICB and Arthur Policarpio, Co-founder & CEO, Mobext Asia at the adobo Festival of Ideas on November 30 at the Newport Performing Arts Theatre, Resorts World Manila

Changes at the Top for Foursquare

GLOBAL – Check-in and location-based app Foursquare recently announced changes in terms of their top personnel. Foursquare co-founder Dennis Crowley is stepping down as CEO to become executive chairman. After 18 months as company COO, Jeff Glueck is taking over the CEO position from Crowley. Meanwhile, company CRO Steven Rosenblatt assumes the role of company president. Rosenblatt will also oversee all of the country's revenue lines including enterprise solutions and business development.

BBH Asia Pacific launches brand work for free mobile call app nanu

SINGAPORE – A free mobile call app nanu, which aims to revolutionize the telecoms industry by offering free quality calls across the globe has launched with brand strategy and brand identity work created by BBH Asia Pacific.

nanu is a world first completely free mobile call app operating in all networks including 2G, allowing it to provide quality calls for everyone, everywhere in the world.

BBH today unfolds brand work for nanu as it sets off on a mission to end phone bills and give everyone around the world the right to make free phone calls. 

Komli Media launches mobile app for real-time campaign management

Media technology company Komli Media has introduced an innovative Android app for its Remarketing Demand Side Platform (RDSP) customers. The app allows customers to manage their various campaigns & strategies and check the performance in real-time. Clients can also pause and resume campaigns, view the set up and check the current deliveries using the app. 

Mobext launches AppLyft to boost mobile app discoverability

In the face of an increasingly competitive app market, Mobext has launched AppLyft, a comprehensive app store optimization offering to help apps get discovered in the app stores.

Research from Forrester shows that 63% of mobile users discover apps by browsing the app store, Mobext said. However, over two million apps are currently in the iOS and Android app stores, making it extremely difficult for one to get noticed, let alone downloaded.

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