GLOBAL – APRIL 20, 2012: On its 50th Anniversary, D&AD awarded 66 Yellow Pencils to the best of the world’s design, advertising, and communications work.
JWT network got the highest number of Yellow Pencils won by JWT Shanghai collecting three Yellow Pencils for Samsonite "Heaven & Hell" and JWT Melbourne with two for its Wi-Fiction campaign for Melbourne Writers Festival.
“This is a truly remarkable result for JWT Melbourne. To achieve the dizzy heights of winning a single D&AD Yellow Pencil is something many in the industry only dream of. To win two, is just extraordinary,” said Richard Muntz, executive creative director of JWT Melbourne.
Dentsu Tokyo collected two Yellow Pencils for Honda Motor, Internavi. Ogilvy Malaysia reaped one Yellow Pencil for Lego.
Other campaigns to win more than one of the coveted awards included LOWE/SSP3 for the Colombian Ministry of Defence, Ogilvy Johannesburg for Multichoice/M-Net’s “MK is” campaign and Be Bravo for its work with Leica.
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British publisher, Laurence King and Marion Deuchars gained two Yellow Pencils in Book Design and Illustration for “Let’s Make Some Great Art”, as did W+K London for its Kaiser Chiefs “Bespoke Album Creation Experience”.
The Philippines garnered two In-Books won by DDB Philippines and BBDO Guerrero through their works for Advance Paper Corporation, Monami Ball Point Pens "Fine China" and Bayer Philippines "Persistent Headaches" respectively.
Tim Lindsay, CEO of D&AD said: “First I’d like to thank the almost 200 judges who took part judging thousands of pieces of work this year. They have once again helped to make this the awards ‘for creatives, judged by creatives’.
“Across the board, D&AD has once again reflected the changing shape of our industry. The craft skills of making great pieces of graphic design, illustration, direct and TV and Cinema are as strong as ever.
“However, we’ve seen the tectonic shifts at play as juries in Typography, Writing for Design and Writing for Advertising commented that talent has moved out of these craft areas, attracted by emergent media in digital and mobile, where awards for these craft skills have had a strong year.”
To see the full list of winners, visit http://www.dandad.org/awards/professional/2012.
