SINGAPORE – BBDO India has appointed Ravi Bhat as Vice President - Planning, Delhi. The position will see him working closely with the highly-talented world-ranking creatives and account management chiefs as he leads the strategic thinking on brands like Mars, Pedigree, Wrigley’s, S C Johnson, HP Printers and Laptops, new business and projects from other BBDO offices.
MAKATI - BBDO Guerrero has created a new thematic campaign for long-time client Emperador Distillers, Inc. The campaign is for their flagship brand Emperador Light with superstar endorser Mr. Coco Martin.
Emperador Light, the country’s best-selling brandy, celebrates its success with a material that pays tribute to strong Filipino values. Anchored on an original song written for the campaign entitled “Ating Tagumpay,” Emperador’s material is also endorsed by Coco whose own personal success story reflects hardwork, determination, and perseverance.
Manila - BBDO Guerrero takes home the Best in Management of Business honors during the 21st local Agency of the Year Awards held in Makati Shangri-La.
A first for the agency, this recognition is given to the 4As agency that demonstrated creativity in achieving excellence in management organization and its financial resource of people, systems and total agency services.
BBDO Guerrero was also shortlisted for Digital Excellence – Best in Digital Media, Best in Industry Leadership & Community Service, Best in Creative, and Agency of the Year.
MANILA - BBDO Guerrero won the Del Monte Spaghetti Sauce and Pasta business earlier this year, following a competitive pitch.
The assignment kicks off with the launch of an integrated campaign for Del Monte’s range of delicious spaghetti sauces. Made from only the finest ingredients, Del Monte demonstrates its expertise in flavorful sauces with five appetizing variants – Creamy and Cheesy, Filipino Style, Sweet, Italian Style, and Carbonara.
MANILA - BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oats.
Taking inspiration from the habits of current consumers, Quaker Overnight Oats promotes the advantages of oatmeal recipes conveniently prepared at night.
The radio materials revolve around the idea that when your breakfast is already made, you get to sleep and dream longer about everything from taking driving lessons to building your own dream home.
SINGAPORE – BBDO has announced the appointment of Atin Wahal as EVP in Mumbai.
Most recently the Senior VP at Publicis India, Atin brings with him over 16 years in the advertising industry, with a keen focus on establishing strong client relations and insight-led integrated marketing communications.
Atin has spent time on the agency side and in-house, with stints at Publicis, Leo Burnett as well as Sony Entertainment Television, where he was the senior marketing manager.
MANILA - BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.
Recently, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry.
SINGAPORE – I&S BBDO Japan announced today the appointment of Yoshihiro Nagai as Managing Director. Yoshihiro will report to Kazutoyo Kato, President and CEO of I&S BBDO, and be responsible for driving growth and the reputation of the agency. He was most recently CEO of the Dentsu Aegis network in Korea.
CANNES – The 65th Cannes Lions International Festival of Creativity saw several campaigns from the Philippines earning recognition for the powerful work that the agencies produced.