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A Guide on How Aspiring Senators Can Campaign for Themselves Online in 2019

Words by Carlo Ople
Illustration by Jericho Louise Clemente

2016 was “digital practice and experimentation” for political operators and campaign managers. The gloves come off this coming 2019 when we have the midterm national and local elections. Facebook will be a critical battleground for Senatorial candidates. I don’t support any particular candidate, but if I were to run a campaign, this is how I would do it.

My Bitcoin Experience So Far

By Carlo Ople, Unbox

A few years ago I reluctantly made a small investment in Bitcoin. It was risky since the market then, just like now, was highly volatile. I pulled the trigger because I knew that it was a bet on the future and the potential of blockchain technology. That bet has paid off not just financially, but more on the experience and knowledge of how this new digital economy works.

Will Digital Publishers Eat Up Digital Production and Creative Budgets?

By Unlocked PH / Carlo Ople 

Originally uploaded on www.unlocked.ph (http://www.unlocked.ph/will-digital-publishers-eat-up-digital-production...)

In the last 2 months I’ve had several meetings with digital publishers, post production houses, creative agencies, and production companies. The signs are all there: agencies stand to lose lions share of digital content production to media companies.

IMMAP swears in new officers, looks forward to bigger things in 2017

TAGUIG CITY – On a night when the members of the Internet and Mobile Marketing Association of the Philippines (IMMAP) swore in its officers and Board of Directors for 2017, the organization also bared their plans for the immediate future. After the rousing success that was the first ever DigiCon last October, IMMAP was proud to announce how far it has come in 10 years of existence, even as several other announcements were made for its first General Membership Meeting of the year.

Carlo Ople and Arthur Policarpio talk about how you can crush it in the social and mobile economy at the adobo Festival of Ideas

"The times they are a-changin'," sang Bob Dylan, 2016's Nobel Prize awardee for Literature. And indeed, time does, for his award announces the new era that dawns upon us: the adjustment of traditional terms into this fast changing world. Like how his music was considered poetry, digital media has begun to compete with its conventional predecessors. The adobo Festival of Ideas unveiled the secret everyone knows: the world is changing.

AGENTS OF INNOVATION: Carlo Ople, PLDT and Arthur Policarpio, Mobext Asia

Learn how to crush it in this social and mobile economy from Carlo Ople, Vice President, Digital Marketing Strategy, PLDT EICB and Arthur Policarpio, Co-founder & CEO, Mobext Asia at the adobo Festival of Ideas on November 30 at the Newport Performing Arts Theatre, Resorts World Manila

Carlo Ople leaves Dentsu Jayme Syfu, moves to PLDT as VP

MANILA – After 4 years in Dentsu Jayme Syfu, veteran digital marketing executive, Carlo Ople is moving to PLDT as Vice President, Digital Marketing Strategy for PLDT Enterprise and International Carrier Business (EICB).

Ople was the Managing Director and Partner for DM9JaymeSyfu Digit before the agency transferred to the Dentsu Aegis Network this year where he was elevated to Chief Digital Officer. During his stint at Dentsu Jayme Syfu, he handled major accounts including Jollibee, Johnson & Johnson, Resorts World Manila, PLDT SME Nation, and Smart Communications to name a few.

How AlDub Reached 25.6M Tweets for #ALDubEBforLove by Carlo Ople

Last Saturday AlDub, the phenomenal segment of Eat Bulaga, shattered local (and maybe even regional and global) Twitter records as they recorded over 25M tweets for the hashtag #ALDubEBforLove in less than 24 hours. This was truly an unprecedented feat in the history of social media in the Philippines. The big question now on everyone’s mind is how does AlDub keep doing it?

There are four critical factors that deliver the tweets and quite possibly even the ratings for the program.

#AlDubNation: Organized and Not Just Rabid Fandom

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