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Intelligence: WARC Global Ad Trends – A focus on print and digital publishing

GLOBAL – Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print ad receipts over the period. Publishers are now looking to diversify business models to balance the deficit.

These and other key findings are included the latest monthly Global Ad Trends report focusing on print and digital publishing compiled by WARC, the international authority on advertising and media effectiveness. 

EasyTV by Solar Digital Media levels up TV viewing with new Super Digibox

MANILA - Fed up with long-term contracts but bored with free TV? You no longer need to buy expensive bundles or commit to subscriptions to watch quality shows! 

EasyTV SUPERDIGIBOX is a DTT service with local free to air and international channels that delivers highly entertaining quality programming through premium and exclusive content. 

Yasuharu Sasaki and making Digital Creativity ubiquitous at the adobo Tambuli Conference 2018

TAGUIG CITY – Yasuharu Sasaki loves digital. He welcomes its ascendancy and doesn't get tired of talking about it. The Executive Creative Director and Head of the Digital Creative Center at Dentsu Tokyo is one of the most awarded creative in the world today, someone who has served on juries of international advertising festivals all over the world.

Singapore’s Tagit brings Digital solutions closer to Philippine market

MANILA – Digital transformation efforts have been making a buzz in both private and public sectors looking to integrate the newest technology trends with their services. Tagit is a leading Digital solutions provider that enables local banks, government and enterprises to rapidly build secure, scalable and innovative digital applications.

Globe's clever horror-comedy digital campaign by Publicis Jimenez Basic wins over Filipino consumers

MANILA - As more people in the Philippines gain internet access, the demand for reliable connections and access to online content has hit an all-time high. Those who don’t have home broadband connections resort to free or unsecured WiFi-channels from neighbors or public places—also known as WiFi jacking or kapit-WiFi—to avoid the burden of monthly fees and other fixed-connection requirements.

Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

SINGAPORE – Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, Creativity Inspired by Data.

As the region’s digital ad spend grows, consumer data has become a massive by-product for brands, but lack of training in digital and data related skills is a key barrier to campaign success.

Ogilvy’s key digital trends for 2018

By James Whatley, Planning Partner, Ogilvy UK

You can read the full report (as well as a review of last year’s trends) at bit.ly/OgilvyTrends2018 or join the conversation at the hashtag #OgilvyTrends2018. This year’s trends are:

  1. Augmented Reality Gets Real

  2. The End of Typing (kinda)

  3. The Tragedy of the Commons in Influencer Marketing

  4. The Amazon Awakening

  5. Seriously Serious (GDPR is coming).

Register now for the 4th adobo Festival of Ideas: Creativity at the Heart of Digital: Tech, Data and AI!

Creativity emanates from fertile human minds, and it is human to keep pushing creative boundaries. As digital technology and data-driven connections become more pervasive, we have no way out but to integrate them into the creative process.

With the rise of technology, big data, artificial intelligence, augmented reality, virtual reality, cybernetics in humans, and others, how does human creativity factor in to this new environment? Instead of being “taken over by robots”, humanity and creativity interacts with technology to forge new forms of creativity. 

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