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Digital ROI catches up with fast-growing digital adspend - Zenith's Advertising Expenditure Forecasts

Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now caught up with digital adspend.

Until 2015, brands struggled to make effective use of internet advertising, and their spend was not matched by the resulting ‘brand experience’ (an accurate proxy of market share*). However, by 2016 internet advertising accounted for 34% of global ad budgets but produced 35% of brand experience. Internet advertising is now therefore working harder than advertising in other media.

adoboLIVE! Chris Stephenson of PHD Media on the merging of technology and humans

PHD Media Strategic Planning Director Chris Stephenson talks about the "Merge", where technology and humans become inseparable. He mentions the five phases going into the Merge and the nine fundamental technologies that are present today and will continue to develop in the next phases.

adoboLIVE! Daniel Wong-Chi-Man, International Research Director at The New York Times, on Digital Disruption in Media

Speaking at DigiCon 2017, the International Research Director at The New York Times talks about how the publication has adapted to digital changes in communication. He also notes how there is still a future in print publications and why he thinks there is a proper means of using branded content for advertisers and brands.

adoboLIVE! Yasuharu Sasaki, ECD of Dentsu Tokyo, on What is Digital at Spikes Asia 2017

The Dentsu Tokyo ECD talks about serving as Jury President for Digital, Mobile, and Mobile Craft at the Spikes Asia International Festival of Creativity. He also talks about work that he personally liked, AICO the Artificial Intelligence Copywriter at Dentsu, and award-winning campaign Glicode.

adoboLIVE! Patrick Rona, Chief Digital Officer, McCann WG APAC on the Innovation Jury at Spikes 2017

As a member of the Innovation Jury for the Spikes Asia International Festival of Creativity, Patrick shares how the deliberation process went, what he thought of the work submitted, and compares it to his previous experience of serving in previous festival juries.

Spikes Asia 2017: Digital, Digital Craft, Mobile shortlists out, TBWA\Santiago Mangada Puno, Leo Burnett Group Manila, Ogilvy & Mather Philippines gain nods

The second wave of Spikes Asia shortlists composed of the Digital, Digital Craft, and Mobile categories yielded three shortlisted entries from Philippine agencies. TBWA\Santiago Mangada Puno, Leo Burnett Group Manila, and Ogilvy & Mather Philippines all garnered one shortlist nod each under the Digital category.

Innovative digital formats to drive global ad growth to 2019 - Zenith

LONDON - Social media in-feed ads, online video and other digital formats such as paid content and native advertising are leading the growth in global advertising. Between 2016 and 2019 they will drive 14% annual growth in total display advertising – a category that includes these formats as well as traditional banners – according to Zenith’s new Advertising Expenditure Forecasts, published today. Total display expenditure will rise from US$84bn to US$126bn over this period, accounting for 64% of all the growth in global ad expenditure.

Tech: Online Tax Assistance Platform Taxumo is the First Digital Startup to Get Four-Year Tax Holiday from BOI

As part of the government’s thrust to spur the digital startup industry and technological innovations in the Philippines, pioneering online tax assistance platform Taxumo (www.taxumo.com) was recently granted a four-year income tax holiday so it can focus its resources on growing its business.

This recent move makes Taxumo the first digital startup firm approved by the Board of Investments (BOI) under the 2017 IPP (Investment Priorities Plan.)


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