GLOBAL – JORDAN, JANUARY 26, 2012: JWT has acquired 51% of of its Jordan affiliate IDEA and will rebrand the company with its name to pave the way for its entry into Jordan’s marketing and communications sector with its own brand.
IDEA, a full service marketing communications company and JWT’s affiliate for the past seven years , will be rebranded as JWT Jordan.
The agency will offer strategic planning, advertising, digital marketing,
activation and advocacy communications. IDEA has a payroll of 27 people servicing major clients HSBC, Zain Telecom and Nokia among others.
This investment is WPP’s seventh in the early days of 2012 as part of the group’s strategy of investing in high-growth markets such as the Middle East
