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3 scales of Transformation to help improve brands and consumer base

CANNES – Brands depend on advertising for relevance and reach. But during the Cannes Lions International of Creativity, industry leaders from R/GA talked about ‘Transformation at Speed’ and revealed that the advertising industry is being disrupted and currently undergoing a critical challenge – fewer people than ever are spending time on ad-supported content.

Cannes Lions: Hacking for Good at Cannes Lions

Words and photos by JR Ignacio, Dentsu Jayme Syfu

CANNES - When I think of Cannes Lions, the first thing that comes to mind is award-winning work, learning from people who made award-winning work, and beach parties to celebrate the people and their award-winning work. For the most part, it’s about looking back on what happened in the past year.

Cannes Lions 2017: 'Digital' vs. 'Traditional': How stars engage with brands, agencies, and their fans

It is said that Hollywood celebrities have always appealed to a broader audience, while YouTube stars are more for the younger generation. In this panel, Marcus Peterzell, a seasoned veteran in the entertainment marketing business and the EVP of Entertainment and head of Ketchum’s Music Marketing and Feature Film Production, finds the distinct similarities and differences between “digital” and “traditional” and how these two can blur their own edges and seek compromise in terms of handling their audience.

Burger King is announced as the Cannes Lions Creative Marketer of the Year 2017

The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.

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