MANILA, JULY 22, 2013 – Adding up to their list of notable McDonald campaigns, Leo Burnett Manila produced another heartwarming television commercial for McDonald Philippines, with the airing of ‘Kuya’ (older brother) earlier this week.
The TVC campaign ‘Kuya’ showcased a young guy who treats his older brother, who has a down syndrome, with Mc Donald’s Breakfast McSaver Meals while having chat about their crushes.
"We wanted to capture the human truth that meals get better when shared with people
The TVC earned positive feedback from the public since its launch last week, where the video received more than 60,000 hits in YouTube with hundreds of positive comments. The video is also spreading different social networking and blog sites.
With these warm comments from the audience, Panes shared that "the positive feedback we’re getting for the ‘Kuya’ spot is overwhelming; way beyond our expectations. We continue to get messages of appreciation from all quarters. Those are the intangibles that make us happy and grateful for this project.”
Michelle Aventajado, 39-year old mother of a child with a down syndrome is inspired with the TVC. In her blog, Momma ‘N Manila, she noted, "I appreciated the introduction and inclusion of ‘Kuya’ in the media and advertising for McDonald’s. This is really a big opportunity for our community here in the Philippines. It not only warms my heart, but makes way for the acceptance of our children into society as a whole.”
"Much of the success of McDonald’s advertising we attribute to our clients. They support creativity. They have the courage to try new things," concluded Panes.
Client: Golden Arches Development Corp.
Agency: Leo Burnett Manila
Creatives: Raoul Panes, Alvin Tecson, Mela Advincula, Carlo Cruz, Alexa Remalante
Accounts: Donny Dingcong, Maik Alturas, Xea Kho
Producers: Steve Vesagas, Lester Parulan
Director: Henry Frejas
Production House: Filmex
Audio House: HIT
Post Production: Optima Digital
Food Stylist: Lydia Go
Caster: Edge Pasion
