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McDonald’s, OMD Hong Kong and Google team up to anticipate hungry moments during the World Cup

HONG KONG – To drive McDelivery orders this World Cup season, McDonald’s, OMD Hong Kong and Google have come together to reach excited football fans when they are most hungry. Through the market-first application of Google’s Real-Time Trigger with a Data Management Platform (DMP), McDonald’s can anticipate the “hungry moments” during matches ahead of the competition and entice fans with their favourite menu items.

Campaign Spotlight: McDonald's takes the streets (literally)

MANILA – Walking on sunshine? Here’s something better – walking on McDonald’s Fry Pedestrian!

Your cravings for McDonald’s World Famous Fries will surely hit you hard as you cross its Fry Pedestrian! McDonald’s is continuously amping up the street art in the metro as more and more Fry Pedestrians pop up to liven up the streets! The latest one can be found inside Newport City. Fry Pedestrians will surely be a hit whether you’re cruising in your car or taking a leisurely stroll.

McDonald's EVP Torres wins Campaign Asia award, in recognition of IMMAP leadership

MANILA - Two-term president of the Internet and Mobile Marketing Association of the Philippines (IMMAP), Margot Torres wins Campaign Asia’s Women Leading Change Award 2018. Torres, the only Filipino in the shortlist, bested seven other entries in the special category Women Leading Change.

Torres led IMMAP in 2016 and 2017, and still sits in the Board of Trustees. During her leadership IMMAP grew in renown and respect going beyond the local communications industry, reaching the business sector, the startup economy, the academe, and the national government.

Two-time IMMAP President Margot Torres shortlisted in leading regional awards

MANILA - Two-time president of the Internet and Mobile Marketing Association of the Philippines (IMMAP), Margot Torres makes the shortlist of Campaign Asia’s Women Leading Change Awards. Torres is the only Philippines entry in the shortlist for special category Women Leading Change.

adoboLIVE! Christina Lao, Marketing Director for McDonald's Philippines, on winning Ad of the Year at the 1st YouTube Ads Awards Philippines

The Marketing Director for McDonald's Philippines shares how honored she and her team are for winning Ad of the Year at the inaugural YouTube Ads Awards Philippines for the Father's Day ad, 'Wait lang po,' by Leo Burnett Manila. McDonald's also won two Crystals for the evening.

Campaign Spotlight: Palamig ka muna with McDonald’s summer desserts and Al James from Leo Burnett Manila

MANILA - Summer is the perfect time to do the things you love doing. It means no school and no homework, having lots of time to hang out with friends and being able to enjoy different experiences.

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