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McDonald’s brings back Great Tastes of the World menu with campaign by Leo Burnett London

McDonald’s is backing the return of its Great Tastes of the World menu with an extensive new ad campaign created by Leo Burnett London.

In the new television spot, a group of Brits clad in summer walking gear are preparing to scale a verdant mountain in the Swiss Alps. Before they can, however, the weather closes in and they are left shivering in an ice cave.

adoboLIVE! Kring Lao, Marketing Director of McDonald's Philippines, on women leaders in 2018

Throughout her career, the Marketing Director at McDonald's Philippines has experienced working for women in leadership positions. Kring now shares what she has learned from those women, how she applies what she has learned for the people under her now, and how she balances several roles daily.

McDonald's, Jollibee top YouTube Ads Leaderboard for 1st half of 2018

TAGUIG CITY – Google has released its YouTube Ads Leaderboard for H1 2018. The list represents the top 10 ads on YouTube that resonated most with audiences across the country during the first half of the year, and celebrates the brands that performed best among Filipino audiences through a combination of popularity and promotion.

Filipina power: McCann PH’ Fran Palines and McDonald’s PH Margot Torres join Spikes Asia 2018 jury

SINGAPORE – The Spikes Asia Festival 2018 sees McCann WorldGroup Philippines Associate Creative Director Fran Palines and McDonald’s Philippines Managing Director Margot Torres as juries for Outdoor and Radio & Audio, and Creative Effectiveness, respectively.

adoboLIVE! Cholo Perreras, Marketing Manager at McDonald's Philippines, on topping the YouTube Ads Leaderboard for the first half of 2018

The McDonald's Philippines Marketing Manager bares how significant it was for their campaign, 'Kumusta Ka?' from Leo Burnett Manila, to emerge as the top ad in the YouTube Ads Leaderboard for the first half of 2018. He also discusses what factors led to the ad's creation and what advice he would give other brands who want to achieve the feat.

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