GLOBAL – NOVEMBER 2011: McCann Worldgroup announced that Momentum Brazil has acquired Samurai, a leading shopper experience agency, from the São Paulo-based consulting firm Integration. Momentum Brazil worked closely with Integration’s partners to complete this deal as both companies share similar working philosophies and client portfolios.
“We are very happy and excited about the synergy it will create," said Marcos Lacerda, President of Momentum Brazil.
Chris Weil, Chairman and CEO, Momentum Worldwide, said, “We saw this as a great opportunity to add leadership depth, strategic thinking and excellent creative to our growing agency. This combination will strengthen Momentum Brazil as we continue to evolve our Shopper, Live Events, Promotion, Sports and Music & Entertainment offerings. We welcome them to the Momentum family.”
Luca Lindner, President, McCann Worldgroup Latin America, Middle East & Africa, added, “Samurai has an outstanding reputation as a very smart and creative group. We are impressed with their high standards for quality and that is reflected in their fast growth. We are excited to add this talented group to McCann Worldgroup in Brazil.”
Momentum Brazil is one of the fastest-growing offices within Momentum and is projecting rapid growth as the country prepares to host the 2014 World Cup and the 2016 Summer Olympics.
